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Louis Vuitton pushes spring/summer line with paper doll cutouts

January 2, 2013

 

By Erin Shea

French fashion house Louis Vuitton is playfully pushing its spring/summer 2013 line by using paper doll cutouts that consumers can print off and style from the brand’s Web site.

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  1. Registration open: Future of Luxury eConference Sept. 23-24
  2. CSR needs to be more than “skin deep”: Positive Luxury
  3. In-app mobile ads critical for luxury advertisers: expert
  4. Luxury travel will return later this year: study
  5. Gucci aims to build online database with imminent debut of Jackie 1961 bag
  6. Day’s wrap: BMW, Phillips, premium spirits, mobile payments and Future of Luxury eConference
  7. Luxury brands must think like gladiators to woo China’s youngest consumers
  8. Home renovations on the rise as consumers stay home
  9. Younger, Asian consumers fueling luxury growth: Bain
  10. How retailers should deal with stale inventory from store closures
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