Luxury Daily
The authority in luxury news.
June 13, 2025
  1. Gucci uplifts GG Monogram in throwback campaign
  2. Canada Goose breaks cold-weather mold with ‘Wild Horizons’ campaign
  3. Regent Seven Seas showcases largest-ever luxury suite
  4. Off the Cuff: A Q&A with Gustafson Porter + Bowman's Neil Porter
  5. Chrono24 rebrands in bid to lead global collector community
  6. Musicians Mark Ronson, Raye create original song for Audemars Piguet anniversary
  7. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  8. Luxury Group by Marriott International brings back Dining Series
  9. Louis Vuitton forges multiyear partnership with Real Madrid
  10. L'Oréal to launch #JoinTheRefillMovement campaign
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Software and technology

Louis Vuitton dives into brand history via Virtual Reality

June 15, 2023

The “Asnières Immersive” adventure melds past and future, showcasing the maison's artisan roots and the scientific capabilities of the future in a first-person experience for modern customers. Image credit: Louis Vuitton The “Asnières Immersive” adventure melds past and future, showcasing the maison's artisan roots and the scientific capabilities of the future in a first-person experience for modern customers. Image credit: Louis Vuitton

 

By Emily Iris Degn

French fashion house Louis Vuitton’s latest activation taps into the power of Virtual Reality (VR).

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Gucci uplifts GG Monogram in throwback campaign
  2. Canada Goose breaks cold-weather mold with ‘Wild Horizons’ campaign
  3. Regent Seven Seas showcases largest-ever luxury suite
  4. Off the Cuff: A Q&A with Gustafson Porter + Bowman's Neil Porter
  5. Chrono24 rebrands in bid to lead global collector community
  6. Musicians Mark Ronson, Raye create original song for Audemars Piguet anniversary
  7. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  8. Luxury Group by Marriott International brings back Dining Series
  9. Louis Vuitton forges multiyear partnership with Real Madrid
  10. L'Oréal to launch #JoinTheRefillMovement campaign
VIDEOS
More Videos

MORE IN Software and technology
LVMH refreshes presence at VivaTech 2025
71pc of CMOs plan to invest more than $10M in AI through 2028: BCG
Are those ‘original’ products on TikTok legit? Here’s what you need to know
Aston Martin, Apple release CarPlay Ultra
Porsche cuts ribbon on esports facility in Cologne
Lamborghini debuts partnership with DreamHack Dallas



RECENT ARTICLES
JW Marriott opens first property in Greece
Bentley Home debuts picnic collection
L’Oréal to launch #JoinTheRefillMovement campaign

Canada Goose breaks cold-weather mold with ‘Wild Horizons’ campaign
Off the Cuff: A Q&A with Gustafson Porter + Bowman’s Neil Porter
Regent Seven Seas showcases largest-ever luxury suite