Luxury Daily
The authority in luxury news.
March 18, 2026
  1. Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury
  2. Global luxury market to grow by up to 4pc in 2026: Kearney
  3. Marriott International to flip Hawaii’s Resort at Kapalua Bay into St. Regis property
  4. Kering consolidates jewelry houses into new division
  5. Bentley nears $3B in annual sales, growth slows
  6. Natalie Portman leads cinematic Tiffany & Co. HardWear campaign
  7. Puig appoints new CEO
  8. Saks Global draws additional funds from $1.75B bankruptcy financing package
  9. Sephora teams with F1 Academy
  10. Lexus heads to Twitch for music-fueled tribute
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Software and technology

Louis Vuitton dives into brand history via Virtual Reality

June 15, 2023

The “Asnières Immersive” adventure melds past and future, showcasing the maison's artisan roots and the scientific capabilities of the future in a first-person experience for modern customers. Image credit: Louis Vuitton The “Asnières Immersive” adventure melds past and future, showcasing the maison's artisan roots and the scientific capabilities of the future in a first-person experience for modern customers. Image credit: Louis Vuitton

 

By Emily Iris Degn

French fashion house Louis Vuitton’s latest activation taps into the power of Virtual Reality (VR).

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury
  2. Global luxury market to grow by up to 4pc in 2026: Kearney
  3. Marriott International to flip Hawaii’s Resort at Kapalua Bay into St. Regis property
  4. Kering consolidates jewelry houses into new division
  5. Bentley nears $3B in annual sales, growth slows
  6. Natalie Portman leads cinematic Tiffany & Co. HardWear campaign
  7. Puig appoints new CEO
  8. Saks Global draws additional funds from $1.75B bankruptcy financing package
  9. Sephora teams with F1 Academy
  10. Lexus heads to Twitch for music-fueled tribute
VIDEOS
More Videos

MORE IN Software and technology
Lamborghini launches exclusive activation in Fortnite
67pc of luxury executives predict stable or growing sales in 2026: Deloitte
Coty partners with OpenAI
Google to power AI-native purchases
Lucid, Uber debut autonomous luxury taxi service
Aura Blockchain Consortium names next CEO



RECENT ARTICLES
Marriott’s Luxury Group launches artist residency program
Richard Mille signs title partnership with Superyacht Cup Palma
Puig appoints new CEO

Global luxury market to grow by up to 4pc in 2026: Kearney
Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury
Bentley nears $3B in annual sales, growth slows