Luxury Daily
The authority in luxury news.
Dec. 18, 2025
  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. Matches plots second act under new ownership
  8. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  9. Ennismore picks Bangkok site for first-in-region SLS Residences
  10. Lamborghini heads to French Alps for women-led driving series
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Apparel and accessories

Louis Vuitton debuts shoppable surreal menswear social media campaign

August 24, 2020

Louis Vuitton's new menswear campaign uses clouds as a symbol of universal freedom. Image credit: Louis Vuitton Louis Vuitton's new menswear campaign uses clouds as a symbol of universal freedom. Image credit: Louis Vuitton

 

By Dianna Dilworth

French fashion giant Louis Vuitton has debuted a campaign that promotes social shoppable menswear in a surreal dream-like setting, a signature of the brand’s iconic creative leader, Virgil Abloh.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. Matches plots second act under new ownership
  8. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  9. Ennismore picks Bangkok site for first-in-region SLS Residences
  10. Lamborghini heads to French Alps for women-led driving series
VIDEOS
More Videos

MORE IN Apparel and accessories
Burberry, EssilorLuxottica renew licensing deal
Dior builds five-story statement flagship in Beijing
‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
Moncler returns to the slopes for Grenoble campaign
Capri Holdings closes Versace divestiture
New Global Fashion Agenda program in Turkey targets textile waste



RECENT ARTICLES
Laura Burdese to succeed Bulgari CEO
Ennismore picks Bangkok site for first-in-region SLS Residences
Burberry, EssilorLuxottica renew licensing deal

US luxury car market expected to double in next decade: BCG
With ‘My Call,’ Rémy Martin finds meaning in new milestones
Matches plots second act under new ownership