Multichannel
June 22, 2011
By Rachel Lamb
NEW YORK – All brands need to establish a consistent customer experience strategy that can meaningfully enhance the voice that it is trying to deliver, according to a panelist at the Forrester Customer Experience Forum 2011.
{"ct":"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","iv":"082a539b10bbeb7070aa2abc02e3af2a","s":"26c6c3070af6cbe0"}
Share your thoughts. Click here