Marketing
September 28, 2017
De Beers features its diamond ring in "Sex and the City." Image credit: Vogue
By Brielle Jaekel
NEW YORK – Luxury advertisers are missing a significant portion of revenue by not targeting women – the main purchase-makers for most households – in the correct manner.
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","iv":"574aeaa549733b6be4353dfdb54fe649","s":"4c08f30725363812"}
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