Marketing
September 28, 2017
De Beers features its diamond ring in "Sex and the City." Image credit: Vogue
By Brielle Jaekel
NEW YORK – Luxury advertisers are missing a significant portion of revenue by not targeting women – the main purchase-makers for most households – in the correct manner.
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","iv":"c36c181993440b68f658ae23dcbe0cb0","s":"4d08203f1a967063"}
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