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Marketing

Luxury advertisers must adjust to women’s shifting values

September 28, 2017

De Beers features its diamond ring in "Sex and the City." Image credit: Vogue

 

By Brielle Jaekel

NEW YORK – Luxury advertisers are missing a significant portion of revenue by not targeting women – the main purchase-makers for most households – in the correct manner.

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  1. Bon Appétit delivers inaugural Art & Design issue
  2. Hugo Boss' preliminary earnings show 27pc sales jump y-o-y for 2022
  3. Porsche brings Macan model to 'Overwatch' universe
  4. Estée Lauder Cos. creates AI Innovation Lab with Microsoft
  5. Baccarat lights up Lincoln Center during 77th annual Tony Awards
  6. Saks announces plans to scale ‘Fifth Avenue Club’
  7. SCAD lands $10M jewelry program endowment
  8. Saks drives store traffic with geo-targeted mobile ad
  9. Major brands share outlook for 2020 - join us at Luxury FirstLook Jan. 15
  10. Dior Beauty introduces ‘Gris’ collective to complement gender-defying fragrance
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