Marketing
September 28, 2017
De Beers features its diamond ring in "Sex and the City." Image credit: Vogue
By Brielle Jaekel
NEW YORK – Luxury advertisers are missing a significant portion of revenue by not targeting women – the main purchase-makers for most households – in the correct manner.
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","iv":"480a6d3eb326f2e948ed18188530c628","s":"2eb9153366c8c837"}
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