Marketing
September 28, 2017
De Beers features its diamond ring in "Sex and the City." Image credit: Vogue
By Brielle Jaekel
NEW YORK – Luxury advertisers are missing a significant portion of revenue by not targeting women – the main purchase-makers for most households – in the correct manner.
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","iv":"2327ca6f1fb01da48b22b5dd99c44a61","s":"9484fbf46a7df67d"}
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