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Dec. 18, 2025
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Luxury Memo special report

Luxury brand affinity and loyalty: Luxury Memo special report

December 22, 2017

Nordstrom Rewards' 9.9 million members demonstrates consumer interest in loyalty programs. Image credit: Nordstrom

 

By Jen King

Emotion-fueled brand loyalty is a driving factor of purchase decisions, but are luxury businesses leveraging consumers’ affinity and fervent fandom effectively?

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  1. Kering loops France’s Ardian into Fifth Avenue investment
  2. Ruinart reveals annual Carte Blanche creative collaboration
  3. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  4. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  5. Moncler returns to the slopes for Grenoble campaign
  6. Capri Holdings closes Versace divestiture
  7. Audi propels Santa into the future with electric sleigh
  8. Sephora introduces new concept for SEPHORiA 2026
  9. Louis Vuitton courts rapper Future as ‘Friend of the House’
  10. Longines announces latest Ambassador of Elegance
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