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Dec. 17, 2025
  1. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
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  3. Louis Vuitton courts rapper Future as ‘Friend of the House’
  4. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
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  8. Capri Holdings closes Versace divestiture
  9. Seabourn to broadcast 2026 World Cup aboard luxury cruises
  10. Dior, Rizzoli to release book on Lady Art project
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Luxury Memo special report

Luxury brand affinity and loyalty: Luxury Memo special report

December 22, 2017

Nordstrom Rewards' 9.9 million members demonstrates consumer interest in loyalty programs. Image credit: Nordstrom

 

By Jen King

Emotion-fueled brand loyalty is a driving factor of purchase decisions, but are luxury businesses leveraging consumers’ affinity and fervent fandom effectively?

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  1. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  2. Rosewood London opens ski-inspired winter terrace
  3. Louis Vuitton courts rapper Future as ‘Friend of the House’
  4. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  5. Ruinart reveals annual Carte Blanche creative collaboration
  6. Longines announces latest Ambassador of Elegance
  7. Coty earns ‘A’ score from CDP
  8. Capri Holdings closes Versace divestiture
  9. Seabourn to broadcast 2026 World Cup aboard luxury cruises
  10. Dior, Rizzoli to release book on Lady Art project
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‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
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