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Marketing

Luxury brand success in China: Rewriting the code

November 8, 2021

The phrase "emerging economy" no longer applies to China's luxury market, so here are ways to break away from traditional luxury marketing there. Image credit: Louis Vuitton The phrase "emerging economy" no longer applies to China's luxury market, so here are ways to break away from traditional luxury marketing there. Image credit: Louis Vuitton

 

By Glyn Atwal

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  1. Rebag launches first rewards, loyalty program
  2. Audi offers vision of progress in Janelle Monáe campaign
  3. How Estée Lauder Cos.’ Lab Series reinvented itself for a new generation
  4. Day’s wrap: Armani, Valentino, Aquazzura and L’Officiel
  5. L’Officiel acquired by AMTD International in metaverse push
  6. Dior reinvigorates Miss Dior with latest floral romance
  7. Gamification, NFTs continue providing revenue opportunities for brands
  8. Fashion brands are moving celebs from the front row to the runway
  9. Using technology, storytelling, experiences crucial in luxury success
  10. Valentino welcomes Bottega Veneta, Chanel alums in reorganization
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