Marketing
December 20, 2017
Gucci is one of the most prolific users of email, juxtaposing arresting imagery with colorful product. Image credit: Gucci
By Brielle Jaekel
Luxury brands are leaving potential conversions on the table by not embracing email marketing campaigns, which can see significant returns despite its outdated perception.
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","iv":"6771ddfb44dab96dd9ddd2a5def019a2","s":"ed9b207a9b0af9d9"}
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