Marketing
December 20, 2017
Gucci is one of the most prolific users of email, juxtaposing arresting imagery with colorful product. Image credit: Gucci
By Brielle Jaekel
Luxury brands are leaving potential conversions on the table by not embracing email marketing campaigns, which can see significant returns despite its outdated perception.
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","iv":"11dd2901fec70f72c6350b60111986e9","s":"df050cf09abb484e"}
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