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Multichannel

Luxury brands court millennials with music festival guides

April 13, 2015

Instagram photo from Stuart Weitzman Instagram photo from Stuart Weitzman

 

By Sarah Jones

With outdoor music festival season kicking off with The Coachella Valley Music and Arts Festival, a number of luxury brands are looking to be a part of consumers’ experiences.

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  1. Dior, Rizzoli to release book on Lady Art project
  2. Fendi pays homage to artist with playful puppet fall campaign
  3. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  4. Veuve Clicquot debuts après-ski activations
  5. Brioni launches anniversary capsule at Bergdorf Goodman
  6. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  7. Louis Vuitton introduces Visionary Journeys Seoul
  8. Dior dives into French Riviera with escapist fragrance
  9. Longchamp x Robert Indiana tributes 'Love' sculpture artist
  10. Hermès showcases the surreal for spring campaign
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