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Aug. 1, 2021
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Research

Luxury brands must target new face of mass market: report

April 22, 2015

Michael Kors menswear Michael Kors menswear

 

By Kay Sorin

Luxury brands have an opportunity to appeal to an increasingly relevant group of consumers known as the HENRYs, or High-Earners-Not-Yet-Rich, who have more spending power than the middle class and may eventually become wealthy in the future, according to a new report by Unity Marketing.

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  1. Hermès sees robust 77pc growth y-o-y in first half
  2. Day’s wrap: Hermès, LVMH, Bentley and Bloomingdale’s
  3. Luxury brands join Generation Equality Forum
  4. Introducing Luxury Women to Watch 2021
  5. Audi highlights passion, progress in new film series
  6. Zenith inspires younger consumers with new ambassador effort
  7. Relationship between luxury, gamification is evolving in real-time
  8. Chanel marks century of N°5 with high jewelry tribute
  9. Louis Vuitton, Lauren Santo Domingo bring summer bags to the Hamptons
  10. Burberry, Moncler, Lamborghini, Tapestry and travel restrictions
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Hermès sees robust 77pc growth y-o-y in first half
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