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Research

Luxury brands must target new face of mass market: report

April 22, 2015

Michael Kors menswear Michael Kors menswear

 

Luxury brands have an opportunity to appeal to an increasingly relevant group of consumers known as the HENRYs, or High-Earners-Not-Yet-Rich, who have more spending power than the middle class and may eventually become wealthy in the future, according to a new report by Unity Marketing.

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