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Marketing

Luxury brands need to overcome “guilt factor”

May 10, 2019

Marc Jacobs fragrances are produced by Coty. Image credit: Marc Jacobs

 

By Brielle Jaekel

NEW YORK – The term “luxury” can incite a variety of feelings from affluent buyers, and while many think of these shoppers as having endless funds, feelings of guilt are a significant part of buying luxury.

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  1. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  2. Bon Appétit delivers inaugural Art & Design issue
  3. Vogue premieres Global Spa Guide
  4. Rihanna appointed J'adore fragrance ambassador by Dior
  5. Bloomingdale's goes for World Bazaar theme in Carousel rotating concept shop
  6. Press ahead with digital transformation as pandemic births connected customer
  7. Vogue adds 28th title as Scandinavian influence grows
  8. Pandemic accelerating in-store, online changes: Saks Fifth Avenue CEO
  9. What luxury needs to know about cannabis
  10. Facebook introduces new social audio features
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