Marketing
May 10, 2019
Marc Jacobs fragrances are produced by Coty. Image credit: Marc Jacobs
By Brielle Jaekel
NEW YORK – The term “luxury” can incite a variety of feelings from affluent buyers, and while many think of these shoppers as having endless funds, feelings of guilt are a significant part of buying luxury.
{"ct":"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","iv":"ab5ce3eda199288586466bd0513c3683","s":"e382e073bee704ff"}
Share your thoughts. Click here