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Marketing

Luxury brands need to overcome “guilt factor”

May 10, 2019

Marc Jacobs fragrances are produced by Coty. Image credit: Marc Jacobs

 

By Brielle Jaekel

NEW YORK – The term “luxury” can incite a variety of feelings from affluent buyers, and while many think of these shoppers as having endless funds, feelings of guilt are a significant part of buying luxury.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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  3. Ruinart reveals annual Carte Blanche creative collaboration
  4. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  5. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  6. Moncler returns to the slopes for Grenoble campaign
  7. Capri Holdings closes Versace divestiture
  8. Audi propels Santa into the future with electric sleigh
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. Sephora introduces new concept for SEPHORiA 2026
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