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Multichannel

Luxury brands preserve tradition of stationery through digital, physical approach

December 23, 2014

Connor stationery at Barneys Connor stationery at Barneys

 

By Jen King

Luxury houses have been tasked with the responsibility of preserving tradition, whether it is craftsmanship or white-glove service. Now, brands are extending their role of conservator to uphold handwritten correspondence.

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  1. Secondhand watch market stabilizes in 2025: Chrono24
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  3. Luxury Unfiltered: Why halo strategies from legacy brands need attention
  4. Younger, Asian consumers fueling luxury growth: Bain
  5. Deadstock denim from Nona Source dresses new Guerlain drop
  6. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  7. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  8. ‘Gucci: La Famiglia’ asserts vision for next chapter
  9. Rule-free personal style philosophy anchors fall campaign from Chloé
  10. Lalique, rapper 50 Cent premiere cognac decanter collaboration
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