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Multichannel

Luxury brands preserve tradition of stationery through digital, physical approach

December 23, 2014

Connor stationery at Barneys Connor stationery at Barneys

 

By Jen King

Luxury houses have been tasked with the responsibility of preserving tradition, whether it is craftsmanship or white-glove service. Now, brands are extending their role of conservator to uphold handwritten correspondence.

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  1. Luxury handbags 200pc less likely to end up in landfill: Fashionphile
  2. Free webinar Oct. 27: Finances of the luxury home buyer
  3. Introducing Luxury Women to Watch 2022
  4. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  5. Gucci offers consumers stylish avatars in gaming collaboration
  6. How luxury brands can win Gen Z and millennial shoppers
  7. Four Seasons Maui unveils lifestyle brand campaign
  8. Day’s wrap: Burberry, Paypal, Pinterest, LVMH, Saks and Baccarat
  9. Day’s wrap: Dior, Zegna, Condé Nast and Maserati
  10. WatchBox expands into Switzerland with headquarters
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