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June 7, 2020
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Multichannel

Luxury brands preserve tradition of stationery through digital, physical approach

December 23, 2014

Connor stationery at Barneys Connor stationery at Barneys

 

By Jen King

Luxury houses have been tasked with the responsibility of preserving tradition, whether it is craftsmanship or white-glove service. Now, brands are extending their role of conservator to uphold handwritten correspondence.

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  1. Luxury brands condemn racism even as looters damage Chanel, Bloomingdale’s and Nordstrom stores in US
  2. Savile Row tailor Huntsman makes face masks to match bespoke shirts
  3. Diptyque CEO on pop-ups, expansion and state of the fragrance market
  4. Day's wrap: Kering, LVMH, TAG Heuer, Ronald Lauder and Estée Lauder
  5. Dior goes for gold with flashy J'adore campaign
  6. Dior appeals to product-conscious consumers with sustainable skincare
  7. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  8. Gucci and parent Kering take bold stand against racism, police violence in US
  9. Day's wrap: Post-work shopping's future, Bentley, Euromonitor, LVMH and Tiffany
  10. Alibaba is piloting AI-enabled shopping experiences
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