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Feb. 8, 2026
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Multichannel

Luxury brands seek consumer engagement with Easter egg hunts

April 3, 2015

Faberge egg hunt at Harrods Faberge egg hunt at Harrods

 

By Sarah Jones

What was once reserved as a children’s activity surrounding Easter, modified egg hunts for adult consumers are providing brands with an opportunity for consumer interaction surrounding the holiday.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Diane von Furstenberg named Icon in The Time 100
  3. David Yurman selects finalists for inaugural $50K design grant
  4. Stella McCartney films trashy tale to inspire mindful consumption
  5. Sotheby's saw record number of new online customers in 2017
  6. Special invite to join State of Luxury 2022 survey – respondents get exec summary
  7. Yoox, Amazon, De Beers, VistaJet and Rebag
  8. 'Clash de Cartier' campaign explores dichotomy of dressing
  9. Kering launches Generation Award X Jewelry to support sustainable design
  10. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
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