Marketing
October 28, 2019
Every consumer is now an influencer. Image credit: Burberry
By Sarah Jones
Heritage brands need to modernize to reach the up-and-coming Gen Z audience, since this consumer cares more about being up-to-date on present trends than the past.
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","iv":"9a62f9784733c3402d633d2dbc1c7298","s":"2f6fd8952d627a0d"}
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