Marketing
October 28, 2019
Every consumer is now an influencer. Image credit: Burberry
By Sarah Jones
Heritage brands need to modernize to reach the up-and-coming Gen Z audience, since this consumer cares more about being up-to-date on present trends than the past.
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","iv":"5cd258e646ec277e7f787160eb7d2c62","s":"6e42988f828df22a"}
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