Marketing
October 28, 2019
Every consumer is now an influencer. Image credit: Burberry
By Sarah Jones
Heritage brands need to modernize to reach the up-and-coming Gen Z audience, since this consumer cares more about being up-to-date on present trends than the past.
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","iv":"b28bfd1c046a141ca6a9c1ef77584ddc","s":"f20c6db403ecd940"}
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