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Marketing

Luxury brands should leverage culture, contemporary image to attract Gen Z

October 28, 2019

Every consumer is now an influencer. Image credit: Burberry

 

By Sarah Jones

Heritage brands need to modernize to reach the up-and-coming Gen Z audience, since this consumer cares more about being up-to-date on present trends than the past.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
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  4. David Yurman selects finalists for inaugural $50K design grant
  5. Stella McCartney films trashy tale to inspire mindful consumption
  6. Sotheby's saw record number of new online customers in 2017
  7. Presentation decks and agenda for Luxury FirstLook Jan. 15
  8. Special invite to join State of Luxury 2022 survey – respondents get exec summary
  9. Yoox, Amazon, De Beers, VistaJet and Rebag
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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