Marketing
October 28, 2019
Every consumer is now an influencer. Image credit: Burberry
By Sarah Jones
Heritage brands need to modernize to reach the up-and-coming Gen Z audience, since this consumer cares more about being up-to-date on present trends than the past.
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89uKs3\/FPGZt+XbTL2YY+cw4hzoHiYv\/VDetfAoqi\/3RldBtIBAxMOZbC0BEo1Yz\/foAKmBQC8zRPNrOeMjFYXi6caW\/6dSguAOGeAX8nH6pba1X1DstDx7JwvAYUoxYga4sCttZ384elHcQ4+dzqDqI34GGl8YxAIxESHwf1NQeuQ11WFr\/53KQMZeVDf1e7ubIvL9XflBWC8hlRNoohbQZY0fgXdZSBe+TmAGURuvZtNWnTBZe9+WNGQ3h6MNKH+DfYxbiNelHW9lllny7y6F7lzmZBITKqA6zQZHXtOggOhaJEVBsT\/Q7wNyJA65bBpIa1n32PCs\/\/KbPP0RPILyhMpNVSeDnDLlUXmOYXndRHoMTd7lDFOn2lL5WFhKr2dg\/Ctmt1d+4UELrzBu38cps4pmK2EnNTv1mD1gZ9f646BapR\/xVORqgeAHYVQPE2OOm3tUowjRevv0yvN+J1okiJeSuEIduK9aI5L0aGObvHK20sz5cz3K2p0636mIfEd8+xKCKq3RDgO80aEk0ziqFaEoHd2MSn0tMUCEOn\/9aXcNT3TtugC97BzMyeSFVPIZL5bwSzcOhMYLJruzJfq5kc6T6P8+2I7nhW7s\/sHo5z4Ga8zUmVcc\/e7WWMBgt\/8BJFBblSMRBeAYttNVYahhiANUj2H\/tysU\/TqJItb4tQ4Ajo9ozzSV0Jx6x2hE4sjEl2HWCcrmG7fTealIsPF\/SmI\/KFZ6FY0hB3WzKx+Xofi6kInMKsKAXK7ixyJrpgxhbUTT2OtK2LF6WiTZCVXg5z8ztGLHeIvk6axAEUC5CjW1k72iA3WrnUxQryZ1La6h5MEozwBElVdUntPc3w8mJBqRVseCMa8XZDu5Qc+j0HePYgH4TDbtif76f8cLboneMI\/sAlAPtzu4y0LAfvI+TtLURMDt3Fg7j4iy0hy+DNy0TA1zpxsfjF8YJN\/inFxphPQmCbnObudOJDrVpt6OMnGsNJYDp87l589xjVsBE6eEsafo4qvguRp7iy81ehkFjKRTG5fo\/wrukqGKfrWOnYab+AIkTmHizVgBDe8ZiDM0Ysu7bpu38AjWeAdGOvz0rS1UcLPH2kKkXUq49kSREpZwp2UNch4BGVGZJjRKCd+9u0l+YJq\/BzIE7+M4QDc10fj6w1Cblq97b740fq+U6rszGgbk4rYFhjanmvcRU8q9e4KI6bsZ4s5d7qAj97iGIDS6pwnLc7o2qZuoVJGjFMCk0Vnnwaf8Y7It0AYgORNd6DatBLvt0acG2zmSuyq9HmvtJnwkt01Co6F9GSH945ZWwV6Wrj4wBOc70RgoNN2QyuSiSePx1fHEe\/lGIHAhP2YnvtlfFaR75+fL9fFgJYlk08usMGrCd1zeQnDwC47\/93H4U5RxFqposBWJo3yKLaSAGZDJ1\/RGsxRc6KqDpyS7TmnBGybLjrZVS51yAoEEB+ucz\/jPKjDOXv\/wVVulPp7B8ZUqkWBLCAL\/5R5oYMgus+keLVWBhWbXXBaw3ZZLCJ2Amn2olqYAUUxVcHE27pgXCOP4UN+m7\/O+wEv61t\/GGQTMbCI4yrxh0AJC0FOf+NAR8ZfDfAXk3GfE4SmwHzHtYolM97jtnLYRSV3cznzBABGLwGnZoqn1OoqXv\/QJ8tfCJXdeRJgIgVhHcQ4ebh0ttDJQvDqQzK8wsnWXfXyuUKE\/3cSkCOJh9qCxt+rX\/KqgTVvZoYrLMGjvoQ48ZEqllEBj5mqaDO5UaaBbEmJAFPqjTuofVp+7Tos\/evQh6nu8dm9oafZgLxjG2ORU9+Xv+gRUnzmLn5Q9q88WDyj7+EXTWdGqmYeIZZOX\/lSQOOBKq3gU5W2FKnFgSMH7IVqmQIcckiESzAr\/iM9PIgnTZ35Ik5OQXPUsiDavMvMKIkX4qNBIrtyhA1bLqrmw7smQU3QbyjDcZ3GZoKiFsoIZ7B8xWY3DyTyii5sIc7XRz42Kb6KLwZISO77n7wIShNgTIH8UPDInevkkWmiwaWwCjfnrT9ttz7wXWDi\/kXvbIS7ghfxwL1EVMYQ\/cPSSxOPsb2RRlGQtubGIvkvAGE+iShDBV3cop0\/pFvodt4HST4WP3aKrlWcYi24w9++cefuvBcgIqMrD41yX9Zns2flTK0aCOtggNVBnWI8J3E1B7Ky\/NRQKEfbRHjyWqiwrwRpl4BWY+hQIhuOS6p7qcINNElG3w3UfOiHKEMrQnQMWmI5KsLFU\/zHfFEIZc6irGYy8js8qhO3sxUmo1CbBFDce+uKVAYLF+d7OSUbawCtfdUA9ILUmzslxSLe+zNVqSbvfbOcmKBI4HtRTbJKb5M4auKo08TuoyvBMJDFyJCb9LDtzGowTbVItdAa0zYfMLxwqyt25h0ygqR7lhLW4mwshPYxo+KctNZyVzJmizAnBLCsEf7c9qrjYPScZHMcCWCeKPGs1fcznDJPnd2thjfSEJHWDEy3rWbUAByugvuuT8f8cIc1foZzGwRRob24OYGB0C8i+wjAWlAPgxZBqOS4yIw3FFCLOiXKcKT7BkpvE8z+0v1KWiu22hKjK6f2CPA\/RuZomlVcDkZ1aql08f1lRsMtDCv5KMKXw0ILqThi2KRwtA6xIzzAckOsu9P56J9Hfz059yDPvuiKWkR8Xp4R3zHghZaC41TCe3gndijnOAgAjiCczq5QM\/W7D8ieeyjLw2DDqAr81SvDt+LyszGlLIc6e2tiGS0PqN7zWvd2mVbhtPsQNFxHKlgP4ReNd0g\/t57SlQXFH8gY4ZoGp4HVkMBjgPJqTEg9OiyMw+WchHUJM6KI\/1XrqKsg56790aODHminxY9YPeyEey+15xfSqG8sYIuqasId0eJpKXXd1aUdT7LRTkejitgjEzLJuGbhjf1GDpmQAQ2RMZFnR06GmES6VleKQwujNkPq2aLICHE9lDvYQsi114qar\/9tb1V\/nvKCPb7+sU8pPppOO4z5QO0hbqP7jKzatdTiRwl7Jj9yaQQ\/4usOWI2jpcg6RZRKa1WqXv+wtuioC6HqVs1Cqq0Kgn8Pz40e9eWZZdW7Qi8N0Zvnj\/Nih9J9d\/1IYTW\/SNT3URDgF6W1Mpj+DWw7M97AJfgKcewtUQHV5yrAKWWYXipaSYh4dQdRwkP\/\/xIR+9EbMstLpqNgjC\/T7Q8gJ\/MCT5KZbGKB18PGJtw79UDkrlHN1wBgtRNtumES24KnWDlFSEtHbxzEG0abX5nlsCEgOtRPTjfb+rOPQCU\/vCqcEvf0xw01T44naEktkOZMWDhTgprXqlot4a3v3hglgkShhfJ7nmqg+2WSC3EnAKAPyJ\/CNziwjST7EfRsSbZl1MwizQPZsBO3PV5oikoAk7LoL8cAH5Jpqr7WKGSdusm5z6M3DRjU2kGbPqRxGBtMLp3jzG377S8\/9hJgGjlNhezkFO+I2elRzYmKWxxmBY7msp5xH0sBEJFaf4uMviyImo+2\/gBkoubt1wmXNOoH233wigC5cWVza58wpvmmUDibWn4CXfpN+s7rdyxSi4vzX0r0CErkjs84PivGFYlHg8JakB6WPcAVY\/mIpUTA0xLLzG5NfcziJf0S29oS5Ek0o6dnKlHDauSXHKRNbm8+QnSimUNcCSToCz9TD2zBV9XekWeFMe5I19ke4BrYa2d2vZJyqmXnUVekw4VblcJiAFAu2LBSCBJEhHJ0XghOoZNpi5Xbw\/RFTZySF1YKMspG6VXs\/rR3qz70ENv8WumGgJhGz8NGBB4FPFP+ML36V75nvwo4K\/fbrt\/dYVZJMyteqTc24EBtM4FnaKNeTsQPkachbXOSdj++OkDf+EzoAfUOtAlMPp+PAf9gyWuxG2\/vTNKoqgkrJMI+FgMwLYRK10321b15m7LbQs9s2r3CsnAfwFAbo9u0AHEsp\/g+OcesB729YmSyrTdGa6FoS5m\/+cYR\/0+rRnrKgRVtgNkuBJmhuI0rOHLQeE6U\/sU0bW3NPVtP6NNH3KM5CpEf36bK9Gnvvsmabx\/+UhiWaydWC6tcJe\/kmBMvFcfnokyXMwV2g+AtuyM9NnoVTE1reRqcFsd0RTFDXWHdbl0RodNIrLJ5Ok9AessroTM2AsbfWUXkrHskk7ofMZ39LHRgcVR6Sb+L0oMCuR1AmGfj0czNJ5bXZ30+hHurvoD6cluyUPifZokme0Z7U0sJMpRoIQvYqvhVTXwYI8p7dXy3hQV2fhQNP\/80aRnoYypDjuB4ruTmtDjLkuCUzj3gNOjEHJ6fV+fIOwMP1vzPOr85gI4Azd5Jo18XD7F5HSG6I1yu3frV2Nd+XmEaA3BTDrJ4Ta36FpuJx9mfhm7kC5kMAY4bkAjwa18YudQcYKB7yrK0qY51OuWnasNEvz3yF3cgXDGsvp+8GEqIZeoCjWgoml8bSyf6Yk3oCOOE4zf3P+kzUGkPvYB\/YEw9J\/3fWgTrvspNSINkpCvI6X0jVZjy2PRQ3hRgko7UlsgJPtsCEfRB4VDrcb7EjazMpXSsbFkyog8oLBxoCkAv4xwotIEKRgOGn65RkmzekTEh1Kb6vtMwqXB2uTJvB8vXNnhImn7xRlMC4JY6bnYp0RQMAVZlB7LcMCOyMQH52q8UHpnLltK8Jld8x3R\/VBKjtFPqCmCpjxf\/tnsIlzy9tY++JLK+s5IMrhL3gq8VkptDJYelrLKw4vSeEOirVfApXiAIlcCHFLG3Z8UdpP6Ge2IBmYaOchPxH7oaMq8d5y\/QQCCLv97d8W5nOK3ptAitH7W07+DWQXsAzsMLaCrlLc7BHmf\/AhDl0LICjCA7yUjXMJo\/vQHd4Z2QzOgvXs0p9OR5qbi\/NAW8IiZz2pcLJCxlZFo9V8W1MGQfwHcloZvj59pYzKoyvjUEIRp\/3zay7bPXePhKZyx0vjVTjMoZ+7UEYO5c4204bFraTJ3srp0V8onnO35FE\/kqnJMWGdu\/\/hfj1cHh31Rzo9OxawF7YDiImutfhcMcLLM9TM7i8xvGM5eVg+p58Cf2fhz\/FibbgDbu2U2FRPsYPChr8JUSu9SwQWMl8m+f1FOqcja3O6miUMPe4i0uDtaYC4bQGoFvE\/8VjjqC99S4ZgPpNQczsvyKSuhAga1g7IzrRDoBCPRF+cYO3XX7FK+W1UA0++K0kyvpmVMR7qg==","iv":"932ee7890cc0e0351a449ee72bfeef85","s":"b6c379bec72f8fd4"}
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