Marketing
October 28, 2019
Every consumer is now an influencer. Image credit: Burberry
By Sarah Jones
Heritage brands need to modernize to reach the up-and-coming Gen Z audience, since this consumer cares more about being up-to-date on present trends than the past.
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","iv":"76f4051868f44d9fde62ea20cf19d8d3","s":"a1b255562a39c8b5"}
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