Marketing
October 28, 2019
Every consumer is now an influencer. Image credit: Burberry
By Sarah Jones
Heritage brands need to modernize to reach the up-and-coming Gen Z audience, since this consumer cares more about being up-to-date on present trends than the past.
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","iv":"1abc34f9f9b106a08f2dcce8a1d725d8","s":"7ec33dc7eb7aa8a6"}
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