Marketing
October 28, 2019
Every consumer is now an influencer. Image credit: Burberry
By Sarah Jones
Heritage brands need to modernize to reach the up-and-coming Gen Z audience, since this consumer cares more about being up-to-date on present trends than the past.
{"ct":"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","iv":"5e3b9648b255edad84e5924fcf3aa558","s":"0b1fb80bfc121a37"}
Share your thoughts. Click here