Marketing
December 16, 2020
Consumers' views vary widely from one country to the next. Image courtesy of Vestiaire Collective
By Ellen Kelleher
Brands must deliver country-specific approaches to meet shifting demand for luxury goods around the world, as the attitudes of consumers are still localized and vary significantly between East and West.
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","iv":"7cd3513875a15ca02fdaf97e3a172d7f","s":"53fab4a81d94e638"}
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