Marketing
December 16, 2020
Consumers' views vary widely from one country to the next. Image courtesy of Vestiaire Collective
By Ellen Kelleher
Brands must deliver country-specific approaches to meet shifting demand for luxury goods around the world, as the attitudes of consumers are still localized and vary significantly between East and West.
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","iv":"70d0c43c80466cd07742df9caa7348ee","s":"950bc80261167f04"}
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