Marketing
December 16, 2020
Consumers' views vary widely from one country to the next. Image courtesy of Vestiaire Collective
By Ellen Kelleher
Brands must deliver country-specific approaches to meet shifting demand for luxury goods around the world, as the attitudes of consumers are still localized and vary significantly between East and West.
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9tYqGXuh+z8h70JkqUz04gt1J3+9HWNn75+Vl7VlahQi8f7lSYTMdjZ0bRHg23019cNzbMyheYR1nW6wCAsn5jTBRcZFgYW0PY96h6eWvAi8+k\/ITDl+jtsRkQq78bEsxvk5+HaQeobm7BTE4jPIiI6WB8uKP7ZarYA65T54bsDUsSTcAEthEA\/Ks7VrhiGCx3Lxn22jNTWsokyWF2yupo8ox\/03V\/buX0FMHB96Xka8pdPKQtozESMWCpnHePeyIrrslRKTe3WnbioQdsZyUtaOx5drSunPRZvfK\/17VIU+B3oiq6sCpbJpERt\/kep7Nz1DpH+ZYu2iJbIUbgFS+cXXnktuoVjF9uFuVxeRYaZTjRg8wfLqwFAHeqfgdDeeRFCf4HUgEiW2ddKE5B9KmDzTSBV8yfNVCOiRpCNSd96Hbknh21wg0K8yd9aB4SAnVAvkZcfBjAY+PJCAldAbyYqd7eZwbNKWu5xvzXLu6E07mpYyUQVsvGBOF+UcdBxHmRajcv7eTE29lRLKe4pz8MmDie8yhotUXicJma2fnKNpWuAeK9RCA3WxU57+Z3PwMmQcEaklXmD1o5wySUWdH\/sEVvCpX3eE8noB1wR79ms9IaWcjZTcmOvAp47el3e0mtqrhbvm0xAGc3fMlUHQ1cNk7UpIzYIydiAdiI2ik2dsUVvdpa6rcbovodzB+GiGZz\/CSd6pQYdjvrAfKlu2Lq9X7lpfzNDfCwJ4ZvVnyHHw7L94G2hmGTZ8MmZhTQGbEznIPPG2YVfTQQO3JMOs4G1r+08bxUNgKJaq9j6JwcVgEMZXCe5dvCD1+0tHnojQlDDFjStdc4+l4BxA2p9f3jYu4MwghejxJewizO2wDm7u46rH+uDgnzpSE05UsIt7HPmCYcSClLBncFwq40959OkOeT+R9WghCZ46u6eHgCTw\/DuT3AYYBG1NQrLr5yNDSb4rzbsW8K1J4\/Mk61MSNJi\/M48ghaScQ2CVC++mGkdDzEEhj1bz1ESp4LquDUViRmqwpnYzVodv2bhysBc9pLBECQrCqMfIhGZn69NFzEkPLmPrImxED\/oLzpo80WwQnQqoshNSxR9TIyq6q\/2ZuN\/zSnDUfGf2nBys7lYXbNq+Mkzah\/Znwruc5wQgp\/1EorDKHTJDoIObTI+rov2v8B8Kf1iOSoR5t2CXK0uPpv10jtH4+4VAdPCCBXuVMNz8NrabGSrmIwqAgLr0xMDXe8ArgJmNc29YyaYqSJp88+6hC7mhJlCoghb1OIl\/N2KinubKOHiWUH+BYdBTuXW2pCMqWs+xkQtQ9Pr8aCC1NbieVpv59kMVfGSqLaz+R9RaJCFm27aYop+L01espCanoXHaDCFqXwlRNCgC6GQ\/1LIz0QrVZKulipugLRLPARg4WJYclDzhki+MVdUV1ByamiAvWrI4EVnk3RhyMWlC6ZF9wa8JlV5qryhKEP32VzzEd9kf1m8Hvy0OvZdowPlFObTdPTTd+tnMT+gzvUMvYIhJUMBjPPAWS7SR032pFAqIRDc1CtwywyWw09dmntdGd\/ilHlF112D72WkzBxZrIv46g1gv\/67eEInoxtSasn6hGCNTafq\/SVIAB+hKF6G5MdiTscQVb\/boK6UH\/5SAVNwXfIK7U4ceHi+AmB+46EbbOi19\/GJB+8W94xfSw1xOXc6OS1q51dN57g5NrdT5e5M0j8+HfvkO4o5brPtwcMNGgxUM1ocEt0bh8OdwVF6rbz\/ihoax4lrfaWRHpbvpwRjTnycg2BZahIWjKR7MZOIQayNaSLQ\/nS2MmRo5yCOoC1BTciO4Tg1OI+9wzkuowo\/p7a3hQfAD6\/Zd2NcG+mmtnuaAKuxuVe+AolWikr\/aQ+bT7Pn1MsR+4w67yCBEyG3HMZnW6qrWjcZb8d\/kHvh0xAyGiAxaSAt4KVrNR+q7fRPNSSzLTu590cLzlk7fS1Ddf\/dz9R5JAnnCDMRyNk1jN3U3mBzuG6bXtkUdrRy3q0iDBVaCaGM\/uV9WA8AePkdXCRfuH6qfiL3ffBjjmcS2FQcITax0NaaOgxoqBaqFBo5syB9kmBBRzbWdTEi\/KLE3+ud81dSckZefy\/36NnMAv+Ci+7j4zzrZwq+X1OG4SlZj1UdFVGuq4R2RltHyv\/LzElKgN3R1IBrGvcX567PbPGhFivsXpvbQrnr9LYIqwMqPAgMMIcwzRklXy36AX6fKryqZIp3YVc\/fn3JUJ+5b6stqoVqN0JR2jms0+xJWuYmmQSvptMIKQU7l5sCVlXQG2ukwEIUSdq56idZnWtvvU33kgTbGQAMkXVEbDUyUtE1x7MMFvDOGUU7JP4Im4fAP6Nk4UKzVznRdYeC0ssbrj4Fpvo3O64hVPryvohUMUxESOImgYI38cMtecA0ZQar9K68azSiOI6T3yW2xet1dOg7Q0ZU6X\/t6TvMEI3OwJynPe+HRz3K1SFgnDQsjjW8d0NXclZFUvsUVl\/uzgkTdQhSJE2PHKhjjGYhT3CIJksgJ7+LQ+TqrFoxP3iu0\/ACyEhMxOHm0ctBI2bvgH\/FrdpGSGsGOH93O6XUPm\/qTTLKxcNqdTN+Svwm6ncAdVbt\/hTdsr8hSLiR1U4y4QyeJVixdilQqYi0xCFIQQ4xsJxLORcFbS\/atsXd9U6T7RS7ibjT86uKAdp0J7V\/Jl7+STBzF8MgnE624eow4RHks16fuW2x\/bbrovHclO5ygULc2VdK5NLdWdwdH1NX7r2cHlRcFhqU\/ozMEpLuHF0llYnh87+A+qaeRXb9rjZE4m4dVIFL9UE0qvOibZLXTMAXTxprqKb1XH+17ssYOg1Lc0WovQTWw+ZWDDSphX29qexgFqhlZhP\/YNGcqyg5+FQdKGEepNJyoToSmYVkFgxWQmdNsDjjhz1DrZ0yEX\/8GfRTMERE6LjR5m7hMyVej1bZd+w9\/lMjnF5JgswVzRqnBrfsib8L1UO+IouRyKm9K3OYOSWBhXdLCqsiRaS0YLMwdTgGDKay\/Adv46y+uKHR6ck18eqyRfyI574VGx6c4RTBVWbI+W7XI4FBruXUHHEweaYO7Ps\/lMlaZ7Sba8Stdk5bjB6ViOCktapHeABs4j00CcUVg15QuJ\/vlm8RZUtab2qjv8\/FSR+3gcqVx6J4RbdbF4qWqvRDZpSs7HZGLmiQ7gspzfqOmnR4D\/5iVtYX9ovSBGqID9ksvMM7gBuGmhvmtjKqBvB\/10cVmmu\/7urceRMC7zNWsi0QsRXzdJ\/lPe53HXlUxc4DmlNfKdK4jYL6NsBjtXiLSK3zfuZfByhr3rQ+U+zuKTbVGhF8Fwx9XdL5a0YsWXOoqdsvEdvVaDzRE4AU9iJd+jGi1XGwoCGYsBE7kFjFVUHau\/cExoMW2tyEUe6bZSRRHL2m25cpaEHtLj\/zL6hJAvpo2R+Oo1WJX5JT2n1DS1tTygXbpJzqDLWyQ4gGWxnfBTcM22WZZfybNwFYw5XPQpS\/qpFkPsaMyl8FXftvHcOXhc9OwYj\/H+7VlV8OjXNMZZDANHyI4yEM1Dkf\/KxF2AfVllbsGIveK\/ahN+i4oxv6QVVBRer7iT4xm6G9QhuMEfZj2Pv\/uTSuPaYSyOw1+nCRdMrcxJxl9Bh0m\/TOd3Y5G6OlonIVZslbaTuV3IEBg+GMw6iBD2aYzpMRF0CicMXRuchQvTYXEK5ngmC855t4ZaHoZMEpZteVzwuYPSPb3NqsVgl0Lv7INjMKvRNfLFR3I0hZa1IfaFVa\/lmWHhIjRJ6zY7oI0u1hj6rqW4GZU4mJ6AqZnILCg\/tS42d8ni8S4aqm+tvIR6KnQY75mUhIChO2ymPAR0Bkuhjl7RvNivIoc98FLo0tZpfVMFvgmCUjXjqif\/\/f6DpxZXQh4yZizaNdDDUJfyD+ThMcDXwEg+6BNTWSjDKriTLehi386siXbSR\/5d\/g7eLBPEn222K2\/OFvZhZpjJmAfEhlMLnDXGpoqLvqXVpBlZ\/CWq7VzzlkGSnOqf0UsIH6bNL2geLKXNUCsceaPNW3M7NScaAzmtm\/zYJvAT5bbQQuTAvN8+AR\/IAJJ84Hoy4o2LVPkgs9yCDPu2IoNX7KgWLhYmSx5Uco2emHxIb96ZCC0zsXNKVjpg1UNu6z+tTuTwYYY033OoQ9BX8\/ejuw36e+bRZRdc5zvvqh6R+Y8We+nJbCNmDVeTcaro6xKiRSxVQpri\/q7g+NfA7yJYwkC67J3i1gacYfYhddobYtG4Eviv7d+S4ZPjQfpJ9KFk6mMqp97jUdItHG9Qwwj8qb6vSkNiJPXXq2PPWCdJQE1EvXk82JWJWmgsb6B7mbUvQkXiAalL6ppMpBxhCCBXbbXcg6vLgnPS3mSzHd+o2\/Yj3o\/qaXG52pzPE4Q3sirMC3rTbiO8eeoaR5naiHRz0zJH8nP0lqm16NcZlO3Q7AEjIHEjExgjelaO0Ql533slhv6W+tH+OCEmb0S27tQZ1ep9ltfafpgmzsM5WtRVRBNlZlFdoSVqfPQc9zShcGbwDLlQw\/ZdQg2mATotKWarzEZUWS1XsLnUsL4Hfi03zqf1ZvyuVhZDj6zNHCRSYkrNyODbThRYNst3ukScl\/v5y6xwBSJjSudelpX\/eQPnXeC6EUK6NzuchZNuOdioKdM3\/huDkHHfOC0MtDy7cPIMnadZncPyKqXwyGDf37qAhCtyP9JjExxPaSZ+Pu83oyCZUUk3vznzd4MubH7KOJgDOGHzfT\/7FcJmzn5cY5Ew6Zscd\/e7oxePHyoi1NhNSI+Hh8GloArse\/e8OhYtFA\/R","iv":"59286ed1a2ff67c16dd65029c554f63c","s":"89a2ab1f6a233f7e"}
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