Marketing
December 16, 2020
Consumers' views vary widely from one country to the next. Image courtesy of Vestiaire Collective
By Ellen Kelleher
Brands must deliver country-specific approaches to meet shifting demand for luxury goods around the world, as the attitudes of consumers are still localized and vary significantly between East and West.
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Cp2TBfjRPWk8wYSVWNXq+gTHNKjT8xGXwF9ItvJWOM5E+b3RJOuG4dyUH0gMz+st06ba4V03nql5j7xKgTmt59R6aTLFZBzHZEF4MkJ9GsBCvmF5ED+ADjjS43GdoGYKVuIR9T7Bo6pVIMgQjbXLF7wAfJXrkdz6KF9L1jakDwIe9qquYvVOJ1NBeBnoo1W01PGdaTyUEouWf9LehwbwIfWJ0AZPJK5kYxD\/0kuH49j8ME672\/2gvOEy5hYBd3XAKpOLMPLYnCbE+VZ85ngTGa0z8xOUDEfyJ0cmnCuQKHgPxa3s3hclpVu4D3Wus6TCMJC656S8aWt2NDww31HNH7tF8R8XH1ii6A2L7liq+r737cqnZWMVgSs5iIqpfNHyfvHfN+k+yg64jswJaU4QZuLv1XE9ZxBy8LHwzTMoSL2ujRSzsT5TSrUzjPJYfdtZX8flzwDWbvwIhkbMeCRGyY+vl0pPNwjfg74D7Q2bg8aBt5qVmYRdnmVDGt9oKDJMMaHkQUZ5A3amu\/CcdTjXXyQtyaO1o5Jb7lTOzfbpslv0ZWIKAeSmHu4n6LOv4lCm2q\/1ahM7H9SREh4yomTT2fu2KOTrbpDjLU6Ha2sseTQAmM6NScB\/GBoXJ1AiElVZh32tGAF4945O+iKzquGV6S4SW36zHvGgDMUX8G7sosZvd8qlHU+Xc4+ms25Jplm9ROUeml8hd\/3G5ZEn8LdYPweEGTJPKBSCPnzaH9Lvi2Z3ogoN7k64oZmHtAbDFB7ZHMygfv9Nylt\/mjpd\/cjrFi3L6KLRcdTrmgf7RO2PwE77ITNREhga1nLJo9UNsBlkySCtLiwY+e8NwTp9Bg318FMfyK+oDSjxkUub6SIj3XievRgI5nSxvYFbXaSXDDeJRlx8+rFKtTLYAMtGEgFCf\/XKbM6yzBn14nKLGaT2UbauC8jjkPuB5Qi4bDLkSjW8LgFItI22FY31UkFwVAUsVNv89eDqz6JIL4P\/8YdcFuPUKTZ8RSexbRIoOb\/c1K1mGTLA62PwSkYaO9d29gFwAWRpRcI26o7ix5YoPtJ6uHvfk3uZx20BCwSWdII+TBFZ2w2c6UMR7aXLpwhzze0vebXqiKvHGTxTPJmK06TZOjXs9fKLhD3\/pwyKZ9wBkGWwvX4Z1yk3iZ8MsFczCOpfl3tnkxzLQcnzXtrodpeY+D5YBqTd6v4dwqe+lYtk17peaXj9IoZtXgHYocqewNIkAZwwESgffpyaBXmH6laJTIw738zqSbPxyreRvtrjF+kziCKe3s26W0x\/KneKgzgTrZiUNbIzeMXGH2gG5TLLeUXt4px9tDsX1RnxEB9rlcRQOXSa8ye7hNzBDvevqOHYOc\/cSOeLMVtVlITINFGhxWi1mF2\/eZ0GMOIZX6hXjYpOLwopQUPVe7GRG6a\/PZbl6E+UTDRITNq2T5BS7Ty+XPjEPl9b3CeJ8N5z28O4x5UQGU1u7Ly1sST8NYcShsIaoMCqrjdhl9GSG94RU7zSphWENnIlA7dvXheJeiN1DPcdSI\/3fjgs7uUJYXSsVh\/wP7iJF\/4Q7\/DmFIEke7vLkuQSQev7IHqDJMRWpPNH7nryfUdm9pXMNStcnhIntyHk7ZUUoUi+MLV09JTn7wHlreCy\/8v9XY6AvWi0XUBuEMrxB2ZpGmd5waf49ABi9IwMjwFpn3dvsXCw8uxjNuNIDnTsDRbX0V5OsY2GP3d168vnDRzoEiCMz3KCj\/e+9pKJ7AEQoY0q+q8nEiKq+4iPEadvPsU3OWwt1uCVmuwVPVzG4Rt4T2nWLZOEwUQtZIyAQrosvUZlhknQSEOrudq1BC5g0xzeYNM0C1nr5tgk6X1LFArSYHCeWAS27iucmKN3MUEoyRof9S8c+FRqbu9Yw56RNqKFyhCKEty9hFjWUXOX\/8Cw8jrjgMIxgNTjXLOz0+lFz67lqBvAzyKJq8z9g4Vp+3\/1qogFvk1xOyMoL+xfYzUtZPt2NgI6OGgdzbY2KzjABPVKMscMx1WT0YE4Ei5yEqJjoxQQjtKrKZ5YbsadyZfADXIlOi+RPvuKWaJha7RDBvhUuehyKP7KUYhmLoVsC\/GC5i0DVMVTX3D1W9Vkwe+Nhj\/ixVZ\/iELJvK8UQngYV7Z9wD0SobtTZx\/TSgRy3GmSI1QiIUnLl53dTf9\/MikEMlEcmLX8IQuLUphEiNfn3ihJJ1oLz56OSs8t3QnmM8bPpBBN+nUJmjOXFipbmcawmmC4s168digPvjgK2Spwx6G9vpnTUk\/4O8LLC9CYtpItnOjmdFQg41gLCZ39sWbkA1YkdQSVVOriPxMkc4\/63c15kxDw5g1eHk7OkLTqlwZstSLZkDyl9wXi7CEdgqV74cPd5gK3joVAoyUcWhYuPW2dmAQRDlc7vuUX52MHnNNd8szH3UjmD0wUYTN62yCcvSNFkPfae5mtyzqO6gDkPyQG\/NvBSlsEbjngkRuESe4FpT4LVVQqv2AQpGxrWGVGzT6fCWH\/JY5Wir9AktbQfdz7ztBQ2amP\/fLk5dcx\/GUWgrRD7w4aiUXcYS1+q5\/UL1DHKYVyVADMN50ePI\/upK\/Wqd2u\/lyBzHav6piGQnUGYSeF+RwN53lhj54ck7vpIeuZ+qM\/bgNjdQpv7OLeBY9QTLtZgU1UosYooGm\/tUMdYPz+2KKh7UiIW1AkjOjKoso22+qdr9j10mk4jexaZU+MdYUJATfoxY\/ucXmjpXXnSJEBiggkcb+KmIowVnBccAc6SSY6rnXZuH6HYWbVTndXmE+XQZtO368MZyMZJWkq48nqcqmlAYoGVJlM7YR3yH01pvsEbxuCza\/OmV7D77vpqdPB3HZQVjUZXDuoT8GuW5\/PpAN7PqnlV\/QHVuJ4BfHom5di9yp66uu3dXO0v5yG373ur+IFnycNU2FMXBYu6ETrHSssVRHyK8N5wKit9jSLz1y15q9kWzmNRXN5E02SjyhnTXX2uwT6QCrliVzLfBN30XiNzVLFjPLnCBWsQ9gzR0MRNbebt\/PAUBd\/J1ORN4D5c4rGCOcvfzz40mXWU1qwiIhysParMdt0wyCxEmqEMjH8NRzosU6jp2T8g13lSR4Qj85WLjJ9Fg5Q8sG0p34Wm\/Ke7OLXNf\/Zl963xB7\/3iHy+AbktoscBHtqNSQwNbaU+8h6BPAf2zHlYJtjWe6YaT3iaCxoSxVkqUKStJUeXJ\/jqKPs\/uN3BrzBvFggFkNLuNxfSkkY1xvZldV0YZF7Sygexhi3N8VolFMvk9I7qXjkeyib88jxO0E+l\/83vH6mVgyR\/2c3q0j79GJ7tWdB9HsnAx2Skp+hKaWm8ve5eg4Gvr+C215yU3BzqpNrTHfGY9EF7uuYQSY1xDbQis0b6vzHHFiOfUXl1X4+98+kEj\/m83\/VVUW2P2BqtiRD\/kWtDYBAqyCnEJPAocipQWUrrY1VyYNnbXTyZYNtXubegP4nvm5QhB8s3Xu03e4xFUsv\/p2RpNw4ZhJRSUZB6hNwwADrxrfnRS7s\/TKRw\/o965GYH+6mScyKcdqjWeom+I7E4UzJRW3+OvUm+ydpxFXvpy1Y467oeu4aYuIA\/raQuGWWpRL+z05a1Y17NqqSUekxLdu4IJ\/OawS6lylPNlEz51oXvNH0WB6uNtE3fCIi6TXccwGA0yUYoNs6yJuelsaSy6z8H3E2y46inI1CAN7GzEwKO1g1GVikFo4azJBWch0djwM0N3LI4vD1qNgCmhO1J8b5aA3UmRpGhLaO9nd5i0UaIa7QeIY8n+9V9SplJ6lxkZ3qL0ZlAjf6FMdn4cW4ArkDSOe\/vN6KH36vN1BFtWHLsEdY0x5YZkxjaNUIt4wwWWXVLY9kGZy0TVkPrWPe5+BOK0H5pu5q\/4E1uJ5UWUk7HbOD35K+XzUCA39zjf24kCp+YEG7uDwFJ9AUiNlSqlhksxh0iMa19t3KTFge5sgHLs7hIhd+5MoURvuU6TOQdCFCJuiMMmzToPC9FCCIGGN43H0I5BNLnSjubBcrXywgDJ19kT7obxXA4WdRDrMF+27WDBwQcoBXUMB+eGw8PA5twypj78viBpFfoecAvV3UWk8aH6OBzUTFZp3TFrU3dClRu3x+LHwwJ0mamVPkQeDjsfpQKprqaSQ0i+pGKPDeokDvCQIdhtMwrkYXYQ3bso8KdwlfQrSR2Zp79hEQwS2CkZiTqprGhuH4B49ZuW7ExKqUxvAn96ls9otT4Vnb+jnU2jl7vU60dX\/bXzhy3fUwvpa82tWN2DLaEL3D14wXnH4p8DD5vhqJGUNeVzF9r\/aTx7Jvqy6B2xdpbl0P30fc0Ys8SNUt+gOAg1bwJy6trH8o3HtD01\/n+tQOyfYU+K4Emp8BjHlRPRQZQsJ3+fd\/eE1GfqWY3eABPDRAlhLzPR9RTIQTPAEY86ya4CvoiZWJHeYaDjE0nRchGI835aiJHFufFyc4\/RFj2reIYKKdR+bUBrdhi5Sb82hEP+1S1\/VGJSfEB30wzCEAQxLpC4XFOOP9lCDBm1N17lI\/k07yMMCoHtB0JPkR1YWylvaTdVEI0acrdJQ8+tkCpkXdqhcW839h6ow1FemISRkmHtov0W0vxDCdBGxCFyB3KLvwFNi9Vz9x3YRLEBEMTuD08ruEIaV+bh64xVRC4T+0dWnZ2Xoqgs2dnH8wySW9jzKTfnQo\/F+IMOVw+HyfJaz\/0VwCNLpnHqHKBdHkrWYUW\/kLG+Fo6EMrw8HUykTFNv7yBS3834GUn03Hc9zFe8MSX\/YkGTPchqwT6BDKOYHr3RGmOju2CIEXaDPXi","iv":"221e29cd06e837df76e6ec06c9436f3c","s":"aabafe608b781ca2"}
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