Marketing
December 16, 2020
Consumers' views vary widely from one country to the next. Image courtesy of Vestiaire Collective
By Ellen Kelleher
Brands must deliver country-specific approaches to meet shifting demand for luxury goods around the world, as the attitudes of consumers are still localized and vary significantly between East and West.
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","iv":"a974fba7783bf439de55b447dcd8c022","s":"f15f05fe95c447fb"}
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