Marketing
December 16, 2020
Consumers' views vary widely from one country to the next. Image courtesy of Vestiaire Collective
By Ellen Kelleher
Brands must deliver country-specific approaches to meet shifting demand for luxury goods around the world, as the attitudes of consumers are still localized and vary significantly between East and West.
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","iv":"054926cda83b905634cdfa6cc4b92130","s":"654b2d1cf0aa6847"}
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