Marketing
December 16, 2020
Consumers' views vary widely from one country to the next. Image courtesy of Vestiaire Collective
By Ellen Kelleher
Brands must deliver country-specific approaches to meet shifting demand for luxury goods around the world, as the attitudes of consumers are still localized and vary significantly between East and West.
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","iv":"0525bf0badb8f637fd16caa275962c9b","s":"2734690b1ac6dc9d"}
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