Marketing
December 16, 2020
Consumers' views vary widely from one country to the next. Image courtesy of Vestiaire Collective
By Ellen Kelleher
Brands must deliver country-specific approaches to meet shifting demand for luxury goods around the world, as the attitudes of consumers are still localized and vary significantly between East and West.
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","iv":"d0617312c0dcad534409d014ba117c4a","s":"22218c9ea4fd4b17"}
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