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Sports

Luxury brands stake claim in Super Bowl LVII

February 14, 2023

From fashion and beauty, to auto and tech, luxury players managed to break through the noise for this year’s ad lineup, culminating in the claiming of Tiffany and Co.'s Vince Lombardi Trophy. Image credit: Tiffany & Co. U.S. jeweler Tiffany & Co. has handcrafted the Vince Lombardi Trophy since 1966. Image credit: Tiffany & Co.

 

By Amirah Keaton

From the commercials to custom halftime outfits to the culminating prize, luxury players managed to break through the noise of the Super Bowl 2023 showcase from all angles.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. Dior, Rizzoli to release book on Lady Art project
  3. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  4. Fendi pays homage to artist with playful puppet fall campaign
  5. Veuve Clicquot debuts après-ski activations
  6. Brioni launches anniversary capsule at Bergdorf Goodman
  7. Dior dives into French Riviera with escapist fragrance
  8. Louis Vuitton introduces Visionary Journeys Seoul
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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