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Dec. 16, 2025
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Sports

Luxury brands stake claim in Super Bowl LVII

February 14, 2023

From fashion and beauty, to auto and tech, luxury players managed to break through the noise for this year’s ad lineup, culminating in the claiming of Tiffany and Co.'s Vince Lombardi Trophy. Image credit: Tiffany & Co. U.S. jeweler Tiffany & Co. has handcrafted the Vince Lombardi Trophy since 1966. Image credit: Tiffany & Co.

 

By Amirah Keaton

From the commercials to custom halftime outfits to the culminating prize, luxury players managed to break through the noise of the Super Bowl 2023 showcase from all angles.

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  1. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  2. Louis Vuitton courts rapper Future as ‘Friend of the House’
  3. Rosewood London opens ski-inspired winter terrace
  4. Raffles, Christofle premiere exclusive dining experience
  5. Ruinart reveals annual Carte Blanche creative collaboration
  6. Longines announces latest Ambassador of Elegance
  7. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  8. Moncler returns to the slopes for Grenoble campaign
  9. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  10. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
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Louis Vuitton courts rapper Future as ‘Friend of the House’
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