High-end brands hoping to harness the power of online video to bolster their cachet with consumers on the Internet should remember not to give away too much and lose their mystique, according to Kevin Nalty, author of “Beyond Viral: How to attract customers, promote Your brand, and make money with online video.”
{"ct":"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","iv":"849a3ef44522a8a6f1620d1a2f038d55","s":"60096db2744933ca"}