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Internet

High-end brands tapping video should be distinctive, not desperate

September 29, 2010

Kevin Nalty is the author of "Beyond Viral"

 

By Peter Finocchiaro

High-end brands hoping to harness the power of online video to bolster their cachet with consumers on the Internet should remember not to give away too much and lose their mystique, according to Kevin Nalty, author of “Beyond Viral: How to attract customers, promote Your brand, and make money with online video.”

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  1. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
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  3. Saks dedicates flagship windows to ‘And Just Like That...’ display
  4. LVMH Prize 2024 winners announced
  5. Aman welcomes warmer weather with ecotourism boost
  6. How Gucci establishes long-term relationships with Chinese celebrities
  7. Off the Cuff: A Q&A with Gustafson Porter + Bowman's Neil Porter
  8. Luxury Group by Marriott International brings back Dining Series
  9. Dior selects new global ambassador
  10. Delvaux, Royal Museums of Fine Arts of Belgium restore artwork
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