High-end brands hoping to harness the power of online video to bolster their cachet with consumers on the Internet should remember not to give away too much and lose their mystique, according to Kevin Nalty, author of “Beyond Viral: How to attract customers, promote Your brand, and make money with online video.”
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","iv":"f7a042624d10a533ed1408d26b3cfcec","s":"6776770e415cd138"}