High-end brands hoping to harness the power of online video to bolster their cachet with consumers on the Internet should remember not to give away too much and lose their mystique, according to Kevin Nalty, author of “Beyond Viral: How to attract customers, promote Your brand, and make money with online video.”
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","iv":"a1bf5db01c13f2f164aa8b86e902474d","s":"11f9b95441a85964"}