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Feb. 19, 2020
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Marketing

Luxury celebrates Chinese New Year with cartoon collections

January 24, 2020

Etro's collection features Jerry. Image credit: Etro

 

By Sarah Jones

For the 2020 Lunar New Year, luxury labels are leaning into the Chinese zodiac with lines that are playfully inspired by the rat.

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  1. Day's wrap: Jaguar Land Rover, Walpole, Redrice Ventures, Ferragamo and Prada
  2. Register now: Women in Luxury conference New York April 15
  3. How does Hermès define its innovation?
  4. Best speaker lineup ever for Women in Luxury conference New York April 15
  5. Prada, extending campaign to book, asks consumers to create own acronym with brand name
  6. Four Seasons shaping focus as travelers seek purpose through authentic experiences
  7. Ferragamo taps creative style icons for new Viva shoe campaign
  8. Jaguar Land Rover’s Project Vector vehicle is nod to future of urban mobility
  9. Anya Hindmarch’s “I Am A Plastic Bag” makes the ultimate statement: Sold out
  10. Should brands be blamed for not doing due diligence on Chinese Red Cross aid?
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Jaguar Land Rover, Walpole, Redrice Ventures, Ferragamo and Prada