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Multichannel

Luxury Collection builds awareness through original film

January 30, 2012

 

By Rachel Lamb

Starwood Hotels & Resorts' Luxury Collection is aiming to draw eyes to its properties through an original film called “Here” starring actress Agyness Deyn that debuted through a private screening and pushed through digital networks.

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  1. The Ritz-Carlton expands horizons with inaugural fashion drop
  2. Why luxury ads must touch the heart to open the wallet
  3. Agility Research & Strategy is 2021 Luxury Market Researcher of the Year
  4. Kohler releasing products, experiences with wellness center Remedy Place
  5. Leading with pedigree, Range Rover promotes plug-in SUV
  6. Louis Vuitton designs Olympic medal bearer outfits for Paris 2024
  7. Luxury Unfiltered: The mind-bending psychology that drives high-end purchases
  8. Clarifying luxury brand values and positioning for an evolving marketplace
  9. Zegna sets up shop in central California
  10. Vestiaire Collective ramps up AI use sitewide
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