Luxury Daily, Jan. 13, 2023 – Louis Vuitton bets big on Yayoi Kusama, begetting multichannel magic

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January 13, 2023

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Apparel and accessories

Louis Vuitton bets big on Yayoi Kusama, begetting multichannel magic

The French fashion house's “Creating Infinity” campaign provides leaders with a case study in luxury marketing.

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Apparel and accessories

Latest ‘95.22’ Dior Lady launch gets boost from feminist author

Ms. Adichie, whose essay on feminism influenced creative director Maria Grazia Chiuri’s first collection for the brand, was a natural choice to kick off the Dior Lady bag reintroduction.

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Apparel and accessories

‘Maison Valentino Essentials’ marks new menswear direction with AI-generated campaign FREE

Inspired by men’s costume selections of Italian movies from the 1950s and 1960s, Valentino’s digitized campaign and capsule collection mark a new frontier for the fashion house.

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Automotive

Lamborghini tests luxury models with multi-stop winter trek

Having first conquered Mediterranean climates, the Huracán Sterrato leads 11 other Lamborghini models on a course through Denmark and Sweden for a challenge against the snow and ice.

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Luxury FirstLook

Free registration open: Luxury FirstLook 2023 on Jan. 26 FREE

Register now for Luxury FirstLook 2023, a free half-day digital event hosted Jan. 26 from 8:45 a.m. to noon ET (New York time) by Luxury Daily founder Mickey Alam Khan on the likely outlook for luxury. Register now!

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Strategy

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News briefs

Audi, Four Seasons, Hublot and Glion Institute FREE

Luxury Daily's live news: Audi EV deliveries increase by 44pc in 2022, despite overall sales dip; Four Seasons shakes up exec team, strengthens global leadership; Hublot taps AI for metaverse stadium, highlighting football ties; Glion Institute announces continued sponsorship of Vendôm Company luxury recruitment event.

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Watches and jewelry

What is driving the new wave of watch collectors in China?

Technology has made the need for a wristwatch practically obsolete, pivoting the luxury timepiece industry to become an arena of leisurely indulgence.

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