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Multichannel

Luxury Daily’s Luxury Marketing Outlook 2013

January 17, 2013

 

By Staff reports

Please click here to download Luxury Daily’s Luxury Marketing Outlook 2013

Higher taxes in France and the United States, slowing demand in China and Europe, counterfeiting, store overexpansion, product overexposure and over-reliance on Flash are the key issues that may hurt luxury businesses this year. But effective product differentiation, continued high-quality standards, careful distribution, holding the price line, tighter cuddling of the customer and smart marketing will ensure that luxury has another bumper year ahead.

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