Software and technology
October 21, 2021
Consumer data can be used to improve virtual fitting room technology. Image credit: Zeekit
By Sarah Ramirez
Fashion and luxury companies that have successfully adapted to the shift to digital, data and analytics continue to build their market value, outpacing competitors.
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","iv":"b0a879fa7fcccb6533f07c6ad6c71302","s":"bc670f54e9f94e94"}
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