Software and technology
October 21, 2021
Consumer data can be used to improve virtual fitting room technology. Image credit: Zeekit
By Sarah Ramirez
Fashion and luxury companies that have successfully adapted to the shift to digital, data and analytics continue to build their market value, outpacing competitors.
{"ct":"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","iv":"af2322cf121919c06d6e2913d95bfef7","s":"e6ccfe4835b49064"}
Share your thoughts. Click here