Software and technology
October 21, 2021
Consumer data can be used to improve virtual fitting room technology. Image credit: Zeekit
By Sarah Ramirez
Fashion and luxury companies that have successfully adapted to the shift to digital, data and analytics continue to build their market value, outpacing competitors.
{"ct":"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","iv":"3ec193e81bbe88187f0f72a632778963","s":"004a4bfbbfd5eee3"}
Share your thoughts. Click here