Retail
September 12, 2016
Siam Discovery by Nendo, Bangkok. Photography by Tegumi Oka
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As a consumer and a retail business owner, consumers are not looking to find “emotions” and “experiences,” they’re the same. The problem is that the industry wants so badly to think that selling products and success is from a deep formula that can somehow replace the basics. It doesn’t. It’s real simple in the retail business: Create a product people want, make an effort to sell it. Not that deep.