Retail
September 12, 2016
Siam Discovery by Nendo, Bangkok. Photography by Tegumi Oka
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As a consumer and a retail business owner, consumers are not looking to find “emotions” and “experiences,” they’re the same. The problem is that the industry wants so badly to think that selling products and success is from a deep formula that can somehow replace the basics. It doesn’t. It’s real simple in the retail business: Create a product people want, make an effort to sell it. Not that deep.