Travel and hospitality
October 26, 2020
Miraval Berkshires spa service. Image credit: Miraval Berkshires
By Nora Howe
The luxury travel and hospitality industry is continuing to innovate marketing and service strategies as the “daycation” trend emerges and affluent travelers seek wellness in lieu of world travel.
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