Travel and hospitality
October 26, 2020
Miraval Berkshires spa service. Image credit: Miraval Berkshires
By Nora Howe
The luxury travel and hospitality industry is continuing to innovate marketing and service strategies as the “daycation” trend emerges and affluent travelers seek wellness in lieu of world travel.
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