Travel and hospitality
October 26, 2020
Miraval Berkshires spa service. Image credit: Miraval Berkshires
By Nora Howe
The luxury travel and hospitality industry is continuing to innovate marketing and service strategies as the “daycation” trend emerges and affluent travelers seek wellness in lieu of world travel.
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