Travel and hospitality
October 26, 2020
Miraval Berkshires spa service. Image credit: Miraval Berkshires
By Nora Howe
The luxury travel and hospitality industry is continuing to innovate marketing and service strategies as the “daycation” trend emerges and affluent travelers seek wellness in lieu of world travel.
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