Travel and hospitality
October 26, 2020
Miraval Berkshires spa service. Image credit: Miraval Berkshires
By Nora Howe
The luxury travel and hospitality industry is continuing to innovate marketing and service strategies as the “daycation” trend emerges and affluent travelers seek wellness in lieu of world travel.
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