Travel and hospitality
October 26, 2020
Miraval Berkshires spa service. Image credit: Miraval Berkshires
By Nora Howe
The luxury travel and hospitality industry is continuing to innovate marketing and service strategies as the “daycation” trend emerges and affluent travelers seek wellness in lieu of world travel.
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