Travel and hospitality
October 26, 2020
Miraval Berkshires spa service. Image credit: Miraval Berkshires
By Nora Howe
The luxury travel and hospitality industry is continuing to innovate marketing and service strategies as the “daycation” trend emerges and affluent travelers seek wellness in lieu of world travel.
{"ct":"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","iv":"87a321e9919e8f44b7db7e6aea3ee79e","s":"a2b025cd5d118286"}
Share your thoughts. Click here