Travel and hospitality
October 26, 2020
Miraval Berkshires spa service. Image credit: Miraval Berkshires
By Nora Howe
The luxury travel and hospitality industry is continuing to innovate marketing and service strategies as the “daycation” trend emerges and affluent travelers seek wellness in lieu of world travel.
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