Travel and hospitality
October 26, 2020
Miraval Berkshires spa service. Image credit: Miraval Berkshires
By Nora Howe
The luxury travel and hospitality industry is continuing to innovate marketing and service strategies as the “daycation” trend emerges and affluent travelers seek wellness in lieu of world travel.
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