Marketing
October 23, 2018
Gucci continues to maintain momentum on Instagram. Image credit: Gucci
By Sarah Ramirez
Social media, particularly Instagram, is crucial to understanding luxury brand performance including investment purposes, according to a new report from UBS.
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","iv":"6994b2a988f2535e30b587ee53fffab9","s":"bb080bf51b39f469"}
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