Marketing
October 23, 2018
Gucci continues to maintain momentum on Instagram. Image credit: Gucci
By Sarah Ramirez
Social media, particularly Instagram, is crucial to understanding luxury brand performance including investment purposes, according to a new report from UBS.
{"ct":"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","iv":"d2b18126c12c5a12c7774d1ee262f8c9","s":"4dcf114a634f65fe"}
Share your thoughts. Click here