Marketing
October 23, 2018
Gucci continues to maintain momentum on Instagram. Image credit: Gucci
By Sarah Ramirez
Social media, particularly Instagram, is crucial to understanding luxury brand performance including investment purposes, according to a new report from UBS.
{"ct":"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","iv":"5beb427f08aad7c671281bca1fd9740b","s":"5b2e044ab6390509"}
Share your thoughts. Click here