Marketing
October 23, 2018
Gucci continues to maintain momentum on Instagram. Image credit: Gucci
By Sarah Ramirez
Social media, particularly Instagram, is crucial to understanding luxury brand performance including investment purposes, according to a new report from UBS.
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","iv":"e90954137fe7293d002083dbe412de7e","s":"6b6cfcc4926d8218"}
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