Luxury Daily
The authority in luxury news.
Feb. 27, 2026
  1. Capri Holdings fills CFO, COO role
  2. Gucci expands ‘La Famiglia’ concept to eyewear
  3. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  4. Baccarat embraces new visual chapter
  5. Audemars Piguet goes global with new boutique concept
  6. British designer Clare Waight Keller joins BFC board
  7. Global demand for luxury hotels outpacing supply: JLL
  8. Top luxury campaigns of 2024: Mercedes-Benz, ‘Defining Class since 1886’
  9. Pernod Ricard flags first-half sales decline
  10. Rolls-Royce drops in at Oberoi Concours d’Elegance
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

“Luxury” is in the product, right? Wrong

September 21, 2021

Brands are extremely confident about charging enormous premiums for their products. But if a customer does not feel valued, no luxury is experienced. Image credit: Shutterstock Brands are extremely confident about charging enormous premiums for their products. But if a customer does not feel valued, no luxury is experienced. Image credit: Shutterstock

 

By Daniel Langer

Recently, I was in the Paris flagship store of one of the world’s most admired luxury brands — a top 10 luxury brand known for its iconic fashion items and accessories.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Capri Holdings fills CFO, COO role
  2. Gucci expands ‘La Famiglia’ concept to eyewear
  3. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  4. Baccarat embraces new visual chapter
  5. Audemars Piguet goes global with new boutique concept
  6. British designer Clare Waight Keller joins BFC board
  7. Global demand for luxury hotels outpacing supply: JLL
  8. Top luxury campaigns of 2024: Mercedes-Benz, ‘Defining Class since 1886’
  9. Pernod Ricard flags first-half sales decline
  10. Rolls-Royce drops in at Oberoi Concours d’Elegance
VIDEOS
More Videos

MORE IN Marketing
Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
Luxury on trial: What will stand up in 2026
Luxury Unfiltered: Why algorithmic perfection is the enemy of luxury hospitality
Building brands with charisma
Luxury Unfiltered: Why halo strategies from legacy brands need attention
Top luxury campaigns of 2025: Luxury Daily



RECENT ARTICLES
Rolex Awards welcomes 50th laureate class
SCAD lands $10M jewelry program endowment
Loewe names 2026 Craft Prize finalists

Global demand for luxury hotels outpacing supply: JLL
Belmond partners with fashion designer Thebe Magugu
Julien’s Auctions to sell archival looks from actress Gwyneth Paltrow