Marketing
September 21, 2021
Brands are extremely confident about charging enormous premiums for their products. But if a customer does not feel valued, no luxury is experienced. Image credit: Shutterstock
By Daniel Langer
Recently, I was in the Paris flagship store of one of the world’s most admired luxury brands — a top 10 luxury brand known for its iconic fashion items and accessories.
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","iv":"6c8af301dbebcb0177ed70e84cf9b9d3","s":"9a594dd1b110e5d7"}
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