Marketing
September 21, 2021
Brands are extremely confident about charging enormous premiums for their products. But if a customer does not feel valued, no luxury is experienced. Image credit: Shutterstock
By Daniel Langer
Recently, I was in the Paris flagship store of one of the world’s most admired luxury brands — a top 10 luxury brand known for its iconic fashion items and accessories.
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","iv":"1a0de028ab18ac598771ee947ecfac42","s":"a60fc8c24eb20a18"}
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