Marketing
September 21, 2021
Brands are extremely confident about charging enormous premiums for their products. But if a customer does not feel valued, no luxury is experienced. Image credit: Shutterstock
By Daniel Langer
Recently, I was in the Paris flagship store of one of the world’s most admired luxury brands — a top 10 luxury brand known for its iconic fashion items and accessories.
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","iv":"c6a003666921cf3d2217ab831d29ff24","s":"b08915f5cbd5855a"}
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