Marketing
September 21, 2021
Brands are extremely confident about charging enormous premiums for their products. But if a customer does not feel valued, no luxury is experienced. Image credit: Shutterstock
By Daniel Langer
Recently, I was in the Paris flagship store of one of the world’s most admired luxury brands — a top 10 luxury brand known for its iconic fashion items and accessories.
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","iv":"9ddda0e1deb169adcd9ed62bcf055573","s":"215d56d80449271e"}
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