Marketing
September 21, 2021
Brands are extremely confident about charging enormous premiums for their products. But if a customer does not feel valued, no luxury is experienced. Image credit: Shutterstock
By Daniel Langer
Recently, I was in the Paris flagship store of one of the world’s most admired luxury brands — a top 10 luxury brand known for its iconic fashion items and accessories.
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","iv":"61e17f962e70835ec581562cad0be775","s":"74883955098eefae"}
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