Marketing
September 21, 2021
Brands are extremely confident about charging enormous premiums for their products. But if a customer does not feel valued, no luxury is experienced. Image credit: Shutterstock
By Daniel Langer
Recently, I was in the Paris flagship store of one of the world’s most admired luxury brands — a top 10 luxury brand known for its iconic fashion items and accessories.
{"ct":"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","iv":"72951e070ffc56ffed46525f036e13c6","s":"9b003a4aef0bb5ac"}
Share your thoughts. Click here