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Feb. 6, 2026
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Marketing

“Luxury” is in the product, right? Wrong

September 21, 2021

Brands are extremely confident about charging enormous premiums for their products. But if a customer does not feel valued, no luxury is experienced. Image credit: Shutterstock Brands are extremely confident about charging enormous premiums for their products. But if a customer does not feel valued, no luxury is experienced. Image credit: Shutterstock

 

By Daniel Langer

Recently, I was in the Paris flagship store of one of the world’s most admired luxury brands — a top 10 luxury brand known for its iconic fashion items and accessories.

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  1. Mercedes-Benz highlights 140 years of automotive progress
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  6. Louis Vuitton ambassador Zendaya joins Monogram anniversary effort
  7. Balenciaga releases Valentine’s Day capsule
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