Marketing
September 21, 2021
Brands are extremely confident about charging enormous premiums for their products. But if a customer does not feel valued, no luxury is experienced. Image credit: Shutterstock
By Daniel Langer
Recently, I was in the Paris flagship store of one of the world’s most admired luxury brands — a top 10 luxury brand known for its iconic fashion items and accessories.
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Wtm4GTPRntJvEUcc6Ec\/RjoIWaLrDmGu7puDxveENtHvmGnEZ6\/IxYdtfZ7WzsAN7VI4OEsrWJvOlYMpxdqVWoobUhNVaq\/DizJ9Wi9fFRx9ipLQ45kjTtjCCKX67R4d\/ZcZLWjB2lNs3A3GCNGflS83xOUpUkP0lgOBRc+4lGtca\/uEHvNot5pTrYnQfEqd2SFGzznD1PfzT8MmeDPumLadU9ykdw5Hi9ndKwPS7wB6sKDxh3WNnskPLEtx+BftGk91an9ZEsIuw7DMhPHVMKzF0PD1Z4uhh2FgCxRVfmYelaXlkS0MlAVE5HB7LEDqWvi7B7SwY1bwY1sx6oIisB+GH+BBQXg4dQwIZ5+lTrl3QGb5k3zifc2jL1IKhfAorud9b+y1u8gSmAAUHAu3S+H4ccQUSmkQ\/\/mkvGyY8lzvwdkgIMiZIA7irr1D0H5ZfyXZqjMlFO2RG0mauxhrcTPK2qzOvUkqrej7VPjRq7fNzNFNp5J1kGNsElXLHCaoJFITLD1knOxiETv0gt3k7kLEJX+1OAnmjU\/ZJzz16fkgTE0BtqPJQANynGaM6RiJqnbZyzsAgBtmRkP6+yqW4CrlEInPSLzSTrys+nNsewyH7kNHPFbIFbUdx9gQ3AlAd0kqLTQsAik775Yc7eKcQzRH37HaBGLGwdGcAFtk21X2k8T8eQc\/6rqAlfQNglQQIDpGjV8ANHPoUxuF1R4vbJHrDLLlG0XOfG6lH3L4+j5\/BP15xr3NXfrCX4AADz7kTm4dShEnncVVUl4Sibyre2YZqoWyOS8fj80ht2pNlKLK8WQMKYEJwoRK4KYDoPFJNCfVaSiloqN00b6\/s5sHgtMgOAjl+u0+GE6KPiguGV2kpxcrSKVnDT6+1U\/nUqPW\/8pozDl3sGSfGCiQmV8ByQ+3NJIu6L0q81G0EKQ30YJFyIhf7WVvg6Vh6PbsK0wcfpZIah1TZ4dSWOFJSWjgB83lTXW5OZpR3srp41KUnli3bN00Owv+\/DPgoqEsuukN+xOe7W5U8nZSdSN2ojtrSSqPXkdV4zFkVQYSSbYnlZeDmVsh3s2TwxeNXjrPjI+C9zPPP6aksztyaSxQ+LypCGPhmnm\/x4SqJ85VBQ0QAsb5NS9kot7D+Mgi3KoIGbfEVjvM8sWMCQ2iesTbOk7gKhilciZD4U4Y766IbaIU+rJ7aHZNsHMWX4yPdDOfJ8mIjj6n7qre8zopzzPxzWGbQ9i8\/T35UFBGbFOy5liPOWWU4BBvlBSd\/NVL85knBrZeOemW3VAYMSpoKt6gb+q7oRzoOqiEc2CkMQcKGtJ5nz6ohyr5d0+mjZW5dwbDcyJT27939oYnQnd+jTsiJrKB\/XZE7h4DAuUyr9AwwkNooTs6t\/Znhel3FQKDPJKmYoLMJKBWY9PpnjeiNH0SQTCnwTGOtS4NTSwW7hkzIqD49Pw66ZsJ6OPOTsRiG80\/Isp7SHe8R37IwWY59PwUWVVOPnsUafrRImMPeo4JX+cjQ7gehzlvkPjGRn\/xbZZAyNwAnOVY8aHKQfECjTUEhrx3eRLkQ4XZ5UAL35YCffa7t5RM4e3R3hYKulq9YNvJ0DQilAk\/lbAL5zWFlmKJgF\/YMT9Sjd+ZvNdmYPITZBujiq83JWh+XrC2b02YHQSvjBELIU6YI1VkrlkIllR6CY5GXloHmgkl+Ga3dDbFLKaCv+8c8i9wS0aZcaytyXaYpjn28qPY60qP69lETzCyJKa0twanwUTX6hkv6asV+pA33jlBWrUWRvmVYxhYjrLoOVdZHo9P8\/O9nJm6w1szdtO6VinTm1srtspo5xC7GZGGttelq8KKK9\/KV0bqr26+3+7XLIeulPUoXahsef0tpvHq0HFvfAGGBjj3Bf86mQ5mDS7+uDK+N+1+zflKFJX\/aX5t295RWSKwNds4EGHqOMScyLEdSxsO4iT62ZOvEGoN0VIBs+OpE4mxnG4AKkbeRIifgJ6mbCz+6+d\/h4Cjd3CG24KaW4vuwzPjv+I1G3wqQqwUEW2Z8YuEJ0Pun1ziLYu9IMy4WRh7wHZTFFg\/5Nj+FX1wFH6YoA83s\/xtpo7WN1oSFN9aO1vYmaA8hcJjlN9jYkvdtM61JxKFW2doI8Dul6FsU5kBlr4dSa5SxWI0Qb\/k1CpWWv\/+AOmOW1u3w1wK25zFEwmZP+V+ll9zWNi5gDcEliZDBneb10Ww+BSv9hkjG49C7CfeCfn\/y9eoBUofDtrvbGTCh6M6SoYHz6ZFsYH\/aa9HRrYNc1k10k6pQqR2p+azF8b4te379DfeAQcEDm1uU8TsXyan7GOG8\/ZLNGJ7yQGSs49yofz0Aku2ETVaGX7gMOhzMNYnbf9dkwUSp92rTkgZTSj9h5BhTyVCH+W0UfC49VHj2X0G1ian7UMgSSkH1iUeZfnvhlAocALceHW8VAE3MTXrs9e8N3MKth4o12xYOjqUMbuiHlktCMy7fPSOUYrJPbsY4clwEYyUdGI0yh9EPTDY6TM6tYm0mkEpGOdHO6fuzPRHAq4pElHSCK4sINJOkEwG+1HgMcuSSpfzKtbu35S6Rf7DxNuQYrB6tma1xRLYr\/nNQT7HnG1gFB5e\/jzcxCcAH0xiEo+hKsnQQ0PpHfkVYjmq6GXFIWqpsBIFhqXHlQ1\/JBwhU0341veEscoymlprp78GI0kDzodlBXuXxG8TSy5JLcyO99E\/MMZZhWdoGdnpxUeZrPfQkk6bA4kNqfcEom6lKN3FHUT51ye2CPduKevIKkjFtkcceUV7JCBftI7SkN5KQ1k51e3wNI79FBMvqOIkQix3tDvxLttg\/FDzFjnt48dX+AlVUURgjV0pONTUhAxloSgu\/zzS1nc5uLtbJkEAh23xGzrRoNu2RzsbQ4SCxTf99GeWyb+IU\/JJUUNo7ir\/NEjY3p0chUnaP5\/7MwhLIyUT4ItV9xuQHKFoN9PrNdh\/4gX0YgrUxE+yvdtwCM39RUH\/yRGZlbaXw05WRaacfDdnMoT5rNp7f8CbQ7HP0EP4ZOYhRtBfrBXsg9yyd8hOZ0FMjAeOhkcxbzK+dlijo8fihvFEDuA6IUwTwBLBAL0Y2YwSzHgE4EC6oNXZYjQj\/8etFMP7Vauyjoo\/UdDgA+PpQm5ARniFhvIpNZJ4Idoywi909t09TIbN7sRJmVZV6ZPd3a\/qMXNH\/CFl5+AB6fR2uhckrRmxowRQ2oKjUbpWZJLuWzEdb4I0Hzan59vCnkoAl0yVZ2oxNnjPDRJpkPDZIWWnzBDqBnzGDvtvoKl2qdAoAuv6k3KILTFU9LMOQS0yAt+\/X0cPPmUbIWXhQI7gdvvL\/eAgun8JFMiJROstmg09sdVunMq+ywPvY\/yWtCnIsd8i0cLCg1mt9qtShAgloE7a8N3K1xOmPR5CGTJMGDGfw7W4WMMYHj21Svvp3VDiNwHr\/u2xx5Lj5ufORK9vFFMXswSu3UuZvIBRgbEfgH8UIPxDYDi\/CAXgJX8Qawp1Dv4vWCvXrFa55y4Rx0WA7UK\/DFLIRpuasxv4dOELwxHKxreUzx8RRuLNv0BAAszWoUr0hHuIewFYLr4MYPOIskxlUuntCvtc4hUMoaPDOVdyFO++vrPkOkB2sbLQhhBhCKwMQtulSDhCbYaCOij1U9w486ktkWXAgnTbI\/Z5KKHutGso1mA5G8hhkPMBhePzWdUzNNdAKvHG3xjSctHwjPY50+sACoZQW7W12j7A\/tZwF6dsgp8lkawaQc7YzZzf3NFj8O55Dq82vnR9Bt2MaPCi1X9tMqRv+etmGcxeMP2J3nXSAuP0BcbSIr3hmBDWXPunLgmKYTus0IBTJjzyRWXMvKtChRpu77II8xSubpJbDA8B4JPLir8kh4MuuXwAJp61Qj6T8hQx87iRfMEtXffKb5mO6QCQYo08a8NPHUqEJrG\/JLTJvblMRvP7NWQOXHHjn5gFfKY\/FHI5NOUTe553Tl\/8WwTsJlrd73Osf7+TiY9ymf7i2YFvcWLtaiKI1bP3hEWashxFyHhsbEaP2LXYYTV0KvLxzt23\/TS8dgEURX\/k0RAwLVYOZ\/1NlDkAMhgu418kLv7zb5VxTWY0Zk0c25CTuDnJexTeNgOSmf7fvJT2PPbYxz8ccb07QWETipmm9OhovOL38WoEW\/LNkfFpm30ofAZrpVKSPSMDnb2leN3ujUNFa5xjOiu773bO9B1ZHQbC0oJFEj\/eKlyETtIPgPzlDWiTxL44TrBXsmoIOtF\/4d9BcVc\/ynij70IZuWY8avdRroE4U+WlBMw3dP28L0q8OoJ\/Y2tWUPos9Xp6qwVuAS3slWoa2dFU\/In6U\/Vn+uzmyFy6MRJYb+OoWVoHvE+bq1PZqswGCbKVOzxUshyr\/FdL5\/Jhyc\/SvYmrT340PVMA6gzLGQ11trwD30QmACfa2O7GAPFtiFexEssgWLZWg+hh8rCpgyAkAu8XRa3xAngTVa0AT7iU884YxuMxoFdfFgwFXwD3uvmvOz40XymAALSO7rX2\/kLVEmQvixivQDtNF4FnWnG5J2QaOxolmTwM3L0yvofJS47nBstf","iv":"50f60a095e268776eb97e90efe621627","s":"5d40d13455b4db26"}
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