Fragrance and personal care
October 4, 2017
Kendall Jenner for Estée Lauder. Image credit: Estée Lauder
By Sarah Jones
Creating highly satisfied customers is no longer enough for beauty brands, as labels should foster a relationship that develops more valuable connected consumers.
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","iv":"4d74b16621e2c4acf0a4052041871cc8","s":"d3e1ae6fcd6d7133"}
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