Fragrance and personal care
October 4, 2017
Kendall Jenner for Estée Lauder. Image credit: Estée Lauder
By Sarah Jones
Creating highly satisfied customers is no longer enough for beauty brands, as labels should foster a relationship that develops more valuable connected consumers.
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","iv":"d40e21072b07fe88b0065309c74ab58b","s":"3e02af8042bea0d2"}
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