Fragrance and personal care
October 4, 2017
Kendall Jenner for Estée Lauder. Image credit: Estée Lauder
By Sarah Jones
Creating highly satisfied customers is no longer enough for beauty brands, as labels should foster a relationship that develops more valuable connected consumers.
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","iv":"78af26a774ca6c860dfbd263e237ae0f","s":"74df4855af847a00"}
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