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Luxury Memo special reports

Luxury licensing – Luxury Memo special report

May 8, 2019

Safilo's, one of the major eyewear licensing manufacturers, revenue was up by 12 percent in Asia. Image credit: Max Mara

 

By Brielle Jaekel

Luxury brands look to licensing partnerships to expand their businesses and branch out to new sectors and territories. But as consumer demand for authenticity and localism rises, licensing becomes yet another practice affected by the evolution of retail.

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  1. Estée Lauder Cos., Jo Malone launch AI scent advisor
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  5. St. Regis Estates to premiere in 2027
  6. Hyatt names global lead for luxury brands
  7. Fendi reveals holiday window displays
  8. Balenciaga makes holiday statement in new campaign
  9. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
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