Luxury Daily
World’s leading luxury business publication
May 19, 2019
  1. Day's wrap: Richemont, Printemps, LVMH, Bally, Mercedes and real estate
  2. El Palacio de Hierro strengthens Mexico City standing, revamps flagship
  3. BMW connects with young consumers via CNN sponsorship on Snapchat
  4. Sephora’s Virtual Artist brings augmented reality to large beauty audience
  5. Luxury brands make cautious entrance into Chinese ecommerce: report
  6. Net-A-Porter’s shoppable Porter magazine sees 90K product scans in inaugural year
  7. Technological revolution can help luxury get back to its roots, says Berluti CEO
  8. Galeries Lafayette creates in-store trip planner to ease shopping
  9. What impact will Russian politics have on the fashion industry?
  10. Why the Middle East is the new luxury travel destination
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Luxury Memo special reports

Luxury licensing – Luxury Memo special report

May 2, 2019

Safilo's, one of the major eyewear licensing manufacturers, revenue was up by 12 percent in Asia. Image credit: Max Mara

 

By Brielle Jaekel

Luxury brands look to licensing partnerships to expand their businesses and branch out to new sectors and territories. But as consumer demand for authenticity and localism rises, licensing becomes yet another practice affected by the evolution of retail.

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  1. Day's wrap: Richemont, Printemps, LVMH, Bally, Mercedes and real estate
  2. El Palacio de Hierro strengthens Mexico City standing, revamps flagship
  3. BMW connects with young consumers via CNN sponsorship on Snapchat
  4. Sephora’s Virtual Artist brings augmented reality to large beauty audience
  5. Luxury brands make cautious entrance into Chinese ecommerce: report
  6. Net-A-Porter’s shoppable Porter magazine sees 90K product scans in inaugural year
  7. Technological revolution can help luxury get back to its roots, says Berluti CEO
  8. Galeries Lafayette creates in-store trip planner to ease shopping
  9. What impact will Russian politics have on the fashion industry?
  10. Why the Middle East is the new luxury travel destination
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