Marketing
November 13, 2020
The affluent Asian consumer is more optimistic, more resilient and more loyal to brands that showed genuine concern. Image courtesy of Agility Research & Strategy
By Sarah Ramirez
As Asia continues to steadily recover from the coronavirus pandemic, luxury brands that continue to invest in the market should be cautiously optimistic about these efforts paying off into 2021.
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","iv":"f2b1ecec1142a074c3a8ec0d41ca401e","s":"2375462cce05910b"}
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