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Dec. 15, 2025
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Luxury Memo special reports

Luxury packaging – Luxury Memo special report

September 27, 2019

Tiffany's blue box is one of many iconic luxury packagings. Image credit: Tiffany & Co.

 

By Brielle Jaekel

As with everything a luxury brand does, its packaging is carefully created with a level of quality that reflects its image and product. But even boxing has been affected by digital and consumer behavior changes.

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  1. Moncler returns to the slopes for Grenoble campaign
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  4. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  5. New Global Fashion Agenda program in Turkey targets textile waste
  6. In conversation with Hong Kong property and hotel mogul Adrian Cheng
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  8. HNWIs report surging interest in luxury cruises: Altiant, ILTM
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