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March 20, 2023
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Luxury Memo special reports

Luxury packaging – Luxury Memo special report

September 27, 2019

Tiffany's blue box is one of many iconic luxury packagings. Image credit: Tiffany & Co.

 

By Brielle Jaekel

As with everything a luxury brand does, its packaging is carefully created with a level of quality that reflects its image and product. But even boxing has been affected by digital and consumer behavior changes.

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  1. China to take largest global tourism market title by 2032: Accor, McKinsey
  2. Hermès is betting on beauty expansion
  3. Guerlain transports fans to Calabria as limited-edition fragrances front latest campaign
  4. 60pc of consumers cite clarity on natural, lab-grown diamond differences after in-store visit: report
  5. Lamborghini, Stella McCartney, Zegna, GDP and China
  6. Frequent flyers, international buyers expressing interest in investing stateside: Coldwell Banker
  7. Stella McCartney debuts world-first garment made from innovative reflective material
  8. Dolce & Gabbana partners with Bialetti to celebrate Italian coffee
  9. 'Valentino Unboxing' upends retail model with 'phygital' activation
  10. Zegna keeps in step with sustainability goals in latest outdoor collection
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China to take largest global tourism market title by 2032: Accor, McKinsey
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60pc of consumers cite clarity on natural, lab-grown diamond differences after in-store visit: report