Luxury Daily
World’s leading luxury business publication
Nov. 13, 2019
  1. French silversmith Christofle undertakes its most radical makeover yet
  2. Introducing Luxury Women to Watch 2020
  3. Dior deconstructs the idea of “ladylike” in handbag push
  4. Gold jewelry faces perception hurdle in gaining Gen Z buyers
  5. Day's wrap: Vacheron Constantin, Ferragamo, Vogue, Maserati, Sotheby's Home and Prabal Gurung
  6. Register Now: Luxury FirstLook 2020 New York Jan. 15
  7. Neiman Marcus, Patek Philippe, Golden Goose and Tesla - News briefs
  8. Vacheron Constantin, Ferragamo, Vogue, Maserati, Sotheby's Home and Prabal Gurung - Live news
  9. SK-II reimagines ingredient to turn skincare into art
  10. Maserati piques customer interest with behind-the-scenes access to innovation lab
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Luxury Memo special reports

Luxury packaging – Luxury Memo special report

September 27, 2019

Tiffany's blue box is one of many iconic luxury packagings. Image credit: Tiffany & Co.

 

By Brielle Jaekel

As with everything a luxury brand does, its packaging is carefully created with a level of quality that reflects its image and product. But even boxing has been affected by digital and consumer behavior changes.

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  1. French silversmith Christofle undertakes its most radical makeover yet
  2. Introducing Luxury Women to Watch 2020
  3. Dior deconstructs the idea of “ladylike” in handbag push
  4. Gold jewelry faces perception hurdle in gaining Gen Z buyers
  5. Day's wrap: Vacheron Constantin, Ferragamo, Vogue, Maserati, Sotheby's Home and Prabal Gurung
  6. Register Now: Luxury FirstLook 2020 New York Jan. 15
  7. Neiman Marcus, Patek Philippe, Golden Goose and Tesla - News briefs
  8. Vacheron Constantin, Ferragamo, Vogue, Maserati, Sotheby's Home and Prabal Gurung - Live news
  9. SK-II reimagines ingredient to turn skincare into art
  10. Maserati piques customer interest with behind-the-scenes access to innovation lab
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