Luxury Daily
World’s leading luxury business publication
May 22, 2022
  1. Audi offers vision of progress in Janelle Monáe campaign
  2. 2 tips for marketers in the new era of data privacy
  3. Luxury buzzes about bees with conservation efforts
  4. Montblanc inspires the art of writing with ‘Haus’ grand opening
  5. Vogue Scandinavia spotlights Greta Thunberg
  6. Dolce & Gabbana taps DJ Khaled for eye-catching collection
  7. Kentucky Derby rides alongside strong luxury presence
  8. Dior celebrates floral source in new campaign for J'Adore
  9. Chanel inspires natural beauty with ‘effortless’ campaign
  10. Zenith inspires younger consumers with new ambassador effort
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Luxury requires a balancing act between authenticity and relevancy: Baume & Mercier exec

January 14, 2015

Baume & Mercier #CelebrateDad Baume & Mercier #CelebrateDad

 

By Sarah Jones

NEW YORK – Technology is going to remain a major disruptor to the luxury market, but the sector needs to remain consistent in the face of change, according to an executive from Baume & Mercier North America at Luxury FirstLook: Strategy 2015 Jan. 13.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Audi offers vision of progress in Janelle Monáe campaign
  2. 2 tips for marketers in the new era of data privacy
  3. Luxury buzzes about bees with conservation efforts
  4. Montblanc inspires the art of writing with ‘Haus’ grand opening
  5. Vogue Scandinavia spotlights Greta Thunberg
  6. Dolce & Gabbana taps DJ Khaled for eye-catching collection
  7. Kentucky Derby rides alongside strong luxury presence
  8. Dior celebrates floral source in new campaign for J'Adore
  9. Chanel inspires natural beauty with ‘effortless’ campaign
  10. Zenith inspires younger consumers with new ambassador effort
VIDEOS
More Videos

MORE IN Multichannel
InterContinental gives suites colorful makeover with global touches
Louis Vuitton, Nike honor Virgil Abloh’s vision in Air Force 1 exhibit
Montblanc inspires the art of writing with ‘Haus’ grand opening
Saks promotes mental wellbeing with month-long campaign
Cross-pollination of luxury and mass-market brands will persist: Chase exec
Lexus relaunches LX 600 with empowering multichannel effort



RECENT ARTICLES
Day’s wrap: Rolls-Royce, Omega, InterContinental and World Bee Day
Luxury buzzes about bees with conservation efforts
Rolls-Royce reveals third Boat Tail commission

InterContinental gives suites colorful makeover with global touches
Luxury leverages power of love to reach Chinese consumers
Register now for free event: Women in Luxury 2022 eConference