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Aug. 4, 2020
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Multichannel

Luxury requires a balancing act between authenticity and relevancy: Baume & Mercier exec

January 14, 2015

Baume & Mercier #CelebrateDad Baume & Mercier #CelebrateDad

 

By Sarah Jones

NEW YORK – Technology is going to remain a major disruptor to the luxury market, but the sector needs to remain consistent in the face of change, according to an executive from Baume & Mercier North America at Luxury FirstLook: Strategy 2015 Jan. 13.

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  1. Burberry offers a look at how companies can navigate difficult times
  2. LVMH, Kering and the new luxury strategy post-COVID-19
  3. Why you should not put partnership marketing on hold
  4. Day’s wrap: Sotheby’s, Calvin Klein, Lamborghini, NRF and holiday retail
  5. Lexus breaks freedom-yearning ad campaign for new LC 500 Convertible
  6. Lamborghini turns to events, limited editions for new sports cars
  7. Sotheby’s sales hit $2.5B, propelled by unprecedented online growth
  8. Disconnect exists between brand commitment and execution of diversity and inclusion initiatives
  9. LVMH debuts “Timeless” Instagram series demystifying story behind brand icons
  10. Sotheby’s, Calvin Klein, Lamborghini, NRF and holiday retail
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Sotheby’s, Calvin Klein, Lamborghini, NRF and holiday retail