Luxury Daily
World’s leading luxury business publication
Nov. 29, 2021
  1. How luxury brands can win Gen Z and millennial shoppers
  2. Consumers find new value in luxury travel: American Express
  3. Louis Vuitton designer Virgil Abloh dies of cancer
  4. Mine & Yours' Courtney Watkins: Luxury Woman to Watch 2022
  5. Nordstrom, Saks, Accor and Oscar de la Renta
  6. Georg Jensen birthday campaign plays up brand's heritage
  7. Mikimoto positions pearls as everyday accessory in new ad effort
  8. Audi offers vision of progress in Janelle Monáe campaign
  9. Gucci offers consumers stylish avatars in gaming collaboration
  10. Mercedes channels Santa Claus’ good list in multichannel holiday push
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Luxury requires a balancing act between authenticity and relevancy: Baume & Mercier exec

January 14, 2015

Baume & Mercier #CelebrateDad Baume & Mercier #CelebrateDad

 

By Sarah Jones

NEW YORK – Technology is going to remain a major disruptor to the luxury market, but the sector needs to remain consistent in the face of change, according to an executive from Baume & Mercier North America at Luxury FirstLook: Strategy 2015 Jan. 13.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. How luxury brands can win Gen Z and millennial shoppers
  2. Consumers find new value in luxury travel: American Express
  3. Louis Vuitton designer Virgil Abloh dies of cancer
  4. Mine & Yours' Courtney Watkins: Luxury Woman to Watch 2022
  5. Nordstrom, Saks, Accor and Oscar de la Renta
  6. Georg Jensen birthday campaign plays up brand's heritage
  7. Mikimoto positions pearls as everyday accessory in new ad effort
  8. Audi offers vision of progress in Janelle Monáe campaign
  9. Gucci offers consumers stylish avatars in gaming collaboration
  10. Mercedes channels Santa Claus’ good list in multichannel holiday push
VIDEOS
More Videos

MORE IN Multichannel
Moët Hennessy unveils 2021 gift initiative with celebrity friends
Is ‘direct-to-avatar’ the next DTC for fashion?
Lexus sparks creativity through musical, multichannel campaign
Marriott inspires in global, multichannel Bonvoy campaign
Beauty brands turn to science for skincare innovation
Estée Lauder ‘dares to love’ with audio-focused programming



RECENT ARTICLES
Subscribe now: Full access to 90,000+ articles, reports, videos and images
Nordstrom, Saks, Accor and Oscar de la Renta
Mine & Yours’ Courtney Watkins: Luxury Woman to Watch 2022

Day’s wrap: Nordstrom, Saks, Accor and Oscar de la Renta
Saks enlists Michelle Obama for holiday kickoff event
Oscar de la Renta debuts resale platform with vintage specialty