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Retail

Luxury retailers align with pop culture, history in holiday pushes

November 15, 2019

Printemps is being taken over by Ubisoft's Raving Rabbids as part of its "Funny Christmas" campaign. Image credit: Printemps

 

By Sarah Jones

As the holiday shopping season kicks into high gear, department stores around the globe are seeking to attract shoppers with creative campaigns centered on themes ranging from video games to blockbuster films.

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  1. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  2. Chanel unleashes ‘From Dream to Reality’
  3. Chase opens new Sapphire Lounge in Las Vegas
  4. US lowers tariff on Swiss imports to 15pc
  5. Viceroy Hotels installs next chief executive
  6. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  7. JW Marriott, Flamingo Estate roll out new wellness experiences
  8. HNWIs report surging interest in luxury cruises: Altiant, ILTM
  9. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  10. Hilton launches loyalty program at sea with Explora Journeys
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