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Retail

Luxury retailers align with pop culture, history in holiday pushes

November 15, 2019

Printemps is being taken over by Ubisoft's Raving Rabbids as part of its "Funny Christmas" campaign. Image credit: Printemps

 

By Sarah Jones

As the holiday shopping season kicks into high gear, department stores around the globe are seeking to attract shoppers with creative campaigns centered on themes ranging from video games to blockbuster films.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. Dior, Rizzoli to release book on Lady Art project
  3. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  4. Fendi pays homage to artist with playful puppet fall campaign
  5. Veuve Clicquot debuts après-ski activations
  6. Brioni launches anniversary capsule at Bergdorf Goodman
  7. Louis Vuitton introduces Visionary Journeys Seoul
  8. Dior dives into French Riviera with escapist fragrance
  9. Longchamp x Robert Indiana tributes 'Love' sculpture artist
  10. Hermès showcases the surreal for spring campaign
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