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Dec. 18, 2025
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Marketing

Luxury seen positively by 84pc of affluent Americans: Ipsos

March 29, 2024

The webinar dove into in-house research, pulling out strategies for luxury marketers that could help them appeal to even the most cynical affluent Americans. Image credit: Ipsos The webinar dove into in-house research, pulling out strategies for luxury marketers that could help them appeal to even the most cynical affluent Americans. Image credit: Ipsos

 

By Emily Iris Degn

Research firm Ipsos recently outlined the attitudes that wealthy American consumers have toward the high-end sector.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  3. Louis Vuitton shares names of final Watch Prize contestants, jury members
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  5. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  6. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
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Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam