Legal
April 4, 2022
Western brands’ faux pas are not helping their case in a China keen to promote traditional culture and values. Here are the dos and don'ts for labels navigating Chinese rules and taboos. Image credit: Givenchy Beauty
{"ct":"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","iv":"9a61429f11dc7712f3b6b2c3f87d7aeb","s":"94f0a08364995ed8"}
Share your thoughts. Click here