Legal
April 4, 2022
Western brands’ faux pas are not helping their case in a China keen to promote traditional culture and values. Here are the dos and don'ts for labels navigating Chinese rules and taboos. Image credit: Givenchy Beauty
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","iv":"9dae7b95febaee329691afc923a3656e","s":"7172222c801f6d59"}
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