Legal
April 4, 2022
Western brands’ faux pas are not helping their case in a China keen to promote traditional culture and values. Here are the dos and don'ts for labels navigating Chinese rules and taboos. Image credit: Givenchy Beauty
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","iv":"310f2265304482cca77591ce7f22334c","s":"4479dd5d73a70e26"}
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