Legal
April 4, 2022
Western brands’ faux pas are not helping their case in a China keen to promote traditional culture and values. Here are the dos and don'ts for labels navigating Chinese rules and taboos. Image credit: Givenchy Beauty
{"ct":"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","iv":"23458740c1d13236d6dcb8b9deb4daf1","s":"8e5416e28ba170b2"}
Share your thoughts. Click here