Legal
April 4, 2022
Western brands’ faux pas are not helping their case in a China keen to promote traditional culture and values. Here are the dos and don'ts for labels navigating Chinese rules and taboos. Image credit: Givenchy Beauty
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RCsA+5Yhzs0D411g1IOyVsrh7\/l8A6xq70hdp2ozRh\/rcBLDD98Bx4eBpt+fO0+Ah2+o5AxQrEb\/W4+aMKJXiNFUJ6+Pk58AxhKgq+GOPPvTmgZ6FSjsWMQXm+rD2eSjucWi1EpBKkBcnvlb9nGEXgStn4DVwqaNIfHatlhYoyg9dw2JxSKWr7bqsjhtyXrQyN39CElLrKXA\/TPQJyz74Zl3EqvFF3ySJ49mNVxX81ULxi+JV0bMVUudA5+d92o1Qvn\/XCDJg0IcpvrB2f+Kh3r\/x74AOth6o48BA9Ac422Z5WZeqRrhen6sFC3mRgeFF7b1APlXRt9DTVnd\/t+bbAvkpzMi\/2JHfkgXHwnxQ4kDBNN4Ti5tt78MfXULjlJ4qlvm680YZAcM0LHS+42C54YUv+ra3XnAIfHZrLMV9Z0SKGW1W7t9E5L8b9YEEL9pRxcfKX4fTpWdEVlQVoF1+6Mzqux7UFKj5MTWOLaPBSEsKsbBDYVoK04lRkbIpruwxRig8eV8Y1wKMK2O\/4vChEDG1EWy5gRAFKYH1sFCgSc1SlQ8Hg\/AC0gwiytxnt3HkCJDT7EafPOneC6YLcEgof780Snp4oMrVopSXOlnCYT0ndZuK5iXr\/zb8tp8HZobPf49bWfQkkYw9a31L+In3wkxtDgi+6\/xInlTegH7MdbJaucQ51X4UzGxiiPZgItpOrncJugMT1USLXjN0aGAUlLakaCjfUuwRW\/JkXFfzHQP8d4SIkOdPCMIOsHO3IHpq8gEGQAUogNvq62UR6WhGOLr9ilAmypQR1BkJaqvAm\/PmZfnxOohNdEaMpTxoX5SzBhngeUmE4Qi0GCRogaON9rDWkU0UevMoU5qjudP9+SouR7kwLsajdY+6cyz2+n8a4UQSTRdWv05VXUHDUiEjNBOYX53YcpqLbFOnvRQRarPvTohVFRCcYlvbQ4LGhhkySeRtm6Ln2iE56lH78\/xPooOrI09+Bq4ZUJ0lFOhHjGySvNuLEDuoOSi6XSL\/KyDgmvOtthUAw475IneXrWBvkcHyvSsCHX1m0yOTZhAupaL579j8HCoMlN2EiCG0r1R0zwkswHHdNXLibiKNBNqcSvHq++U2d5Rd7XQ4zXUZLnyfjyq6SOhNtzb3i\/EbdltKIHzfGVasJw2kbrnj0C40zwyvKjyg6Jm87Isubz75lmKRmMFcIEzqj9ExYHTJJA37yLR4tm+30TtBow+wa9RfmFhlqgJ5jVVFQCunahVa\/ozIbr3qa6sTgctcF22gqoKgao34d34YxMnBDpdEAQfCJYY3w5EitFq4sEc9NjG6fJOIYLyq9FrT12SpHJKCPCV7IEhzTh79Hxe89bxWY+jd9GKXrOSFCOQRxCU\/jXHLh1QTZ1Gu9pGGI7iMDyQTygcf0Q3hcCehBoXaAgTJ0nBMofcFHSJKwBfWZLevQ4B7K7cdoYHEfcINbpBAdTj16Q\/\/eDt1sManTXFy\/32BYj7677jGnQuS7qZVx8HcH8arUXEzL+oyWSgW7tPArSMsEc23gdE42TsiLbHL+rDl58DCcYNg3eVm1IHrm8dcfow17C3SHoxcRTzPrLyb+TJo+jkjT8CujQtiNLsq2jRPW7\/s4f0fZ\/B+KbkrvR+XDeZQjbrh0UgPPVKTNNdUBHswePsFaPB6LDUYa\/2X7xo5JOt74hPiLIHR7YYT2EO6EJHoE5h0Z13G8QpeyG5wgm4dbYyLvBRDJvu+jPLyTvtR9cL9FvIchqiNsVYhe83HCyw93FpY897eOWUtf4KHvkdj8UadRoRsmwaDO2IghdVRYbbHAlpnW1F1ryMaYHIWaOAvVK13IEOwYqXaJiz\/4sV4IQufCiCg+SBOSdUZemKsuvK5eUanCCGRcgdU2OtU31dRbTVBUWGtxFolOAXD2LTr1ouAft1HtptVOo17xYI5t25PlwFsvNVN18gsWGDxsbhHrEXXd9l1745tJmMw2CvYIRQ8AUuFgjK1nW9PuFZ+zaFC2bfbMXJUqIiKCPjxvozL3Jm1DjG32KeRGfqLLnQsbsYV3kPuCmt1yGRZo\/js36Q7ZkM5xp5YFsAXkka\/YREIHjAY\/ue0Q4rZzUEYU\/3YM9CyRwHF3yKLC9G2JjSdl7pWrkJJxKJcyGpaF3Iv8Q3hBcSxiaeYV94QaL0ftQ8YpEzPq6P1I5JXbO7YjuWX6u+IoSfydf1TuE4zfzmUDaeOzsi2gZYuNV49P\/MfP0MoM8P\/OOldiVwLu1FuiqPwyI4b+r7gN3ugwYTMhcZcbPIOPWNhCzxk7VEKsGxj\/dEsTcgGCnYj8nr1weRsol9jqRdQhNOpkDxJXNmvtRZE035pbF7k7Vw\/GakX+pLg\/+xnPuUFqS5hUxePOIiXqZrz\/0dSPWnEA8C9lO+c7k4D+Pkr0ghKkIaTa+nrj+HeT4dtPiEDxAeOWsrfLu97O64C3SSNLQCYY\/NzIc7OjxceNEEIHnF0MdY8CsxuUkLPZ347DV2yU6lm\/3mk4TJdw6IFbaPksJP3np3lgR2omFRcUwIi296+RYOxL5yhqPJKh0hIHyZYljibGD6yUPR3+nS497PwLHcTjY1qCrH7oanqbDfMYKGgbCt1bAOrfyavRxQSYFDHHUKKm2f2gHj2JYXw0klCPPHcXBWh\/cyZG9MEUW6BaH2F2W1QgBEaA+wr1mw5KWWmqngVC8OvR6O9iE27\/AhHCxkzAY+KAcFdoP81H6Acrmh+GdtyVttoVkXNLQm2jftPDp6NdHYI6JgC8muN\/qKgm7EtxBenecC7eWlipk0DQc9sTzGjWwXcVXLn4YR32sWD3qrcaCKRf0cm38l8Z4KBelqlRTm+nLP4OOpj7Md8wg2hyV1RP9lPNWmsGZkO+XgkeSL+zfB\/4eVwiaSoBzMcuT7TEFp\/F9s0jZoI5446\/CvkyRZ51F3LdKfdi3\/uEm\/ajdnLR\/D\/4i3zDCHyWnSdSvVxD3gOyd4Ey8Q47rs\/SGhf77Ms7oFyuEhe2pdzzhdnYADzS5YYrEu8TbPTRmk62qCvqTCqQdgsyXRt4uVtMZJJzY9AKMsJ6FTstl2PSh+xPYtjqrh06lxlGVMoEt0YwrmV02ft\/eDh0+fZHsmJEtTShpmlLOm6FR8Vz2ASo9naHAakeErrWDbTFIB8unk\/lCmudjbEd0Ugfox0o1SNg8cGOipCfh0S6hCVZ3Bhssxiy3rZ++lpxxDKiYWdSfj1Q5\/NbQvtqZJuEzRun5nvYa\/gqZ2C+7mm3NA567tCTQ9lGjZJgH3o4g+xiqxH1IXt7AXmIzEsb1RkXdX+bgyVjp6NcG5f\/r\/oIm8DYDX47kpSrKNzKVG+AT6NprGelFNTOJXwbwkx7DMVPGoMyJBiN60v3Q5VikpRvy4V40vStydRSwMHmOPNJhA4qZhz2Ww+Q0woBGRa3e8fUtOn3ArQ5\/TSmdno1PHb9SfTebf1FyVRohdg6l4mxFtHXVWYPqf7zgXEwd47MeClae8nNJ2bS03ilpnERVhbXOj9Vce70WtC\/\/Qqdc4tnXfmeeJUOQJxFroZrSFFxcWRUiAtulAvfeDxFWfYRoU8dGQR477\/Bxu+0l+4fJVLlpbHNdj0YGHHsp0TTqnJVtKDAsBR9x0Q4rXcPWtgNB086dGKTvADQOPEiFqm\/AyiyJxp1gKmZxY0gKuBvp5CvcyZc4V+bdAcr5ZFH1GUqcpYVaIymrZTogf4LcPkz\/3xxX4sKJbfUOEg2fu8CXBy6\/4n6Uxdlh0zDQGX+qs+TQGUAm9rCZwyj\/6vxMPR6Y7hfciHkyCBcbPV3GA+Adz06zhvRj+I5GcT2qC0GMMG7MZNeHdJO7J4p8+44VG6tiWs6FX\/u5NPP+8RUjxF81qXmEIFOcIcLPEg6MxjzbEzCk+NQQq8ynE5WWDwPNcLmicVb76BW6CXSjmHohBAgW86zHonMgV9eU\/\/fi52mFH8Wey0yaK23nty3Ahy5xxYzKGK4PTcNTSFGtKXDvidU1Jt5\/7\/C6jHVc4cH106oSVxrtgJVas98pB82P75cHdrHwoDRrFjsXjman4GPnmwdSjhsVe3WANhr60DNGoV0lo+6RwgGn5JMW5aJ0YHRFyoq2LCx+SwtGBfLUjJCQPusxruowjQ+IFfYxQ\/C9G9d3L3s+Alda328OmiXRNXAMGhtsT\/maRnvcUlPhjc+EJmIRkK2wXjIcXTiWw6Y8JXFVg+QTEgNM6\/fAJAc6iVN9+2IUbAIMMqArY2E+erWk8FYNDQaWMvK3uYM5usu\/7ZAtCB6VSosED4O8FzwdVhawa76AVXd+ChpkQF\/raVxWnygBsTm0OyLyWUaU6eOaR\/hcwAs4X0a+xExfEveGj69NNTzOiEKkAWNP+vGOZ8bKnaPtU60VB6YujC4jMY3IRJ9RClxwO0DvvsGuVLM8xPEv395zS0FedfaEMN1mM8QPNv8be00CWFgVDCerfGGkJ7iWRrKV6chrLaxLDZexwv82O8Y3MS\/fMlfExpEANM\/daVGNQ6MmR0tmGy3z2fkR2+WMaRsvlV9TDUu8eu6URyremUIZrdb9lrPoBY\/4GQb4sjKnTU85MblK16o7xLmOPoQB4lOYa913biaIF18OUCzsvji8AX5Ta4AmD36qAp0EDgTgCMN8kiF8eH\/IERBe4cISNw526mms\/jVWEBfwDDyeTGu3X9wmptRpODDhxIwi8gW6MZpevNx0v93Fi6po=","iv":"e1392b3e6d1baf84412008214e3652c7","s":"563b059733a1de24"}
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