Food and beverage
February 10, 2020
France's Hennessy, a LVMH brand, is one of the best-selling Cognacs worldwide. Image credit: Hennessy
By Mickey Alam Khan
LVMH’s Hennessy has signed a multiyear deal to make the Cognac brand the official spirit of the National Basketball Association and its affiliate franchises.
{"ct":"d185iJlfc3mWU8Kxz8vARWgs9BqZb63aBy9\/\/Dp3xTVWjK61x+94YgfPRM2UgZBXXhPAckJosyMnTL0thr2t49hIjIS8KzYtBIxqSTrgI1FcjcQoAHaudqYU4phrczslfSUWR\/9VTmKbtp6Skqkrb4vBb+IG3xxOaR9XItJwsW\/WKlun7LlnvqzVJCDAMHBOI\/PTld8501k07Ki24vWYFrf8Oc3QseQyVL0aElgjn8CmpolhRyGM4oC8SB4gl2GauuepKkG+v8eqUy1t+qHZsy5vcFWQR2TAdehNeIYtAULeNiFMYAPkeA2gkQ43pgux3FH0N7Fhg8zXKwf8X\/b44fvMzZgkM0HWM36cGfWyFM5ShrKAxmwsoUK1QwvCUjD73cTktD9n46byDBP77rN\/\/5BncFWc8MXhaGIyMT5jYi0rD3fpRm5WkS9DXyNBcHyrtBgdzoN8iacOjhY+cmWesxI0rXnVYMthMrp\/TMilwCuGi\/PeTb24DYj7m56jrvOq7U1G31vH1t6gSGCu\/gfZQZR1Ucfw\/5gSUEXG\/fDggqdgmBnX\/fzKOe94JeTJD8c57wHisUvMDV+VZxbwKnDtAgNMVEZanYQasTbPTJm+Tx1pPiHP6t41D4VZuMoJeAaZdksy3TQXTNECQxyPdN6pTqmDNcnNcKTAZRdiRrOPgI9Q2AhHXxdKEcLaJf2+sfsxptziYJF54XNXSelvyciI3FifWhmzb+I\/bBAwXgrCsrYqoRxD+G64CdvR8xStiL3YDH00GAU9ncl\/JefYHjyFT85t5AxPwAk4HUky+azauB7knl3ri45CYSujtURC21jbAMR3gViDIvMYwYxs+Wn9CWGwcS4i++J8t7+8G1WNH6X75RvojUdKcONYNOxfVH29VYNgMIqwgP6NoyPHJVWzn7YTQb0AG\/Oa9VysAtFTP+9ldAj6OD2Ukx31VNOKBiyOoLInnOW4MbQf6ftACGwmpIA3DYFTFlZoV1vVp5W0sOuphnprcmht8k\/+6vf9IYVT+L0qpAe3k8dlpJyTpNsOhc2hn4bELK8M649Xea5ESpvmiiXT1vEGPmDbC1oboYRvUYzWjvOlIkXKCW3RjVsNfg3bhPiqJP2thnH8KeywQBVsJBldERUG5BsEsu8F5NDIghNQ14rEPkyqarGmnCkss+gRbtJa4CNkrl6d0K7RP03x1CGEBY0vaXsv2UbZgEJC5I5FMBqNz1BcloNuu+1y45wUtsT0CelHhzMZv3kfyC81Q14gGkdKj8KpOi8mgfh\/9Oh0BEx4blkoOQX3ZveoGp7Fvojw5nakXB5NwWEEtwKfY4IoEuzAMVx\/G6d7R6fUcStDlaGYlsnN0G5W2Mfy56BZCDy\/ynHaJXrQZ3K0QAHSqA0pNK2hwGtHlOVipNVqAzMzMr+7Y1NUXlVNP7orSFdLsTyLs6k0zd95TC2ATIN0xuTJjJUDxtpNR8C64Gw6yRCVDpnz65MiijXyrR0ucgS163ZmP0TSSIt6MGwgIx5r+pAZXHzTv+pJ0GTQZKiOu9C\/2ZuuV1BTkybVO38D0URZgiORlFY8yTOZlzcD+lZ4suLUb2REveUG7BmOx44NmEaX4H1bkRVvlBFJ88PFxKtAzJEvml3E\/alvDzfxzykEfrDV6VEkoNAcyR\/t5z\/VeeeNlUB12nKeq74LEFIpJL5SlDtmaMK96+b7JV86eqgLNTTazYqW2HvmNV9MZ0rZIcnwn2vGHzLOVd7RLno+xEblvPvbKllpghTcIEp32szfrQFWFuVFk2l7eKdNH8m5coDgHrdxsyv6NFXw\/z4scXTfiibq0EOBEb9zJUgGyQjYUYJzwwdQ6kMhphwMt2JXYM7KjNRyarkUM2UYyOfh1TCBonpqZ208m5Ic6R6iUUxIZjuwVnQw7jT3giaXl6o\/P9PD4ekFbcEgnPhCRc5zTFru2isnE1ACWRFFXrHW2jGbiAB\/v9+vSOv7EOYlG1JTvKANlJUuAlaDBJIJ4FaJQojamrvrRwvf6TcHJAnkmsyldEbKdCVprbfMm3SKBXTY7mGCF\/wj+KoISDVR877gTffldNOD749cHClvOpAY5oUMW9ahiig10NsSLIF\/dkLJ8yVceJ+QcAFo9sRIgGFPvDaqN1\/hKhXnTWzMXJvdxgf+lc0pFFlEfkpj5KWssQV41ctSgRAVX6Fxn9cPIMTlWB0k0otPtHIDS0oxqs2t0hNfHDrjMlsDlDvEaoRoRE0DSuec2MbH1KNRKvG+IIIJyADGuTki8m54V4exOiemehdOTjlz81bQeYHZSaqiQ4NJO7acLvxppjLhtPKdzxbMLY+ILBejS6SzUOkMTMn1uJnyc5nn60L5AiarJFb7jAO+8JgdXs5QS3ckYmKd0\/IThsZEJfMsYGtPOSyBZXrI26YIzsvwv0px6ATY0Rwnbyui4ifpr4sHDZkr1Xi\/vC9B8gziVkpZjj+d4v0nSPUqmqhGVwcR2lgtVx9X1XCcrs+kTmVmVL8K\/DWlYgwI9M+\/zPiO+JUudvwkBu8zOm+1cC9x5kRWg3TBbUzEFkK3b3f3GS\/j1vz3oFjcsLODmF2fV1AeFYdqHfPKMsgRZ7FPF4ZLgDfOGWI7zHl8acKNru1xSGbOyIneF43psCkLVbuy3D1YE\/K9\/IRjySXV20znNuyQQWr2BUmN2omnNLa5IZyTZ3jdu7ohdYI2MPT7L9ItSAgQ5h+ef6EWmY09BCt9ix9MmePy2fK\/jrRHV+g3KjziViQmPHom8xrty7aO1IsgfPYweOTx6BbroTXZ9TUDDAx1If7YltdG5khGQ+ht00pjsqn+GtUBryBHC7oPoRaF2vH1DvE6jUdUwLEotry+Gh0WkyC5jgU12F6pr26jKncbe0zNcY1CYPAYFixMgfe2NNr01bNMxySLqOT0i5C3IZ3VOSPGzkCSli71IXtZ\/ohC\/rwKeALz\/LWXaDldb6cwE1mqWZjYdeATbma\/LVTO0jvK6wGxi\/sE8y7Xe2vNJpRV3gAFf875m9Z8vxsIH1miSmhmzk4iNtaDAfj+59RpjmItFUtJTkUdA5zSRo3y1epNaeEc2drg86msoJ6mKg4YiaSuUWpSJ\/y\/MgQIcxVSNSfrn6rk5bR9su4h91CO1lDM1uW1EdhA+S1REKxfByzeStkH\/6A9BVi93uT7xQFVknMHUYIpQWzCSzzjfajk9yzBmCyh+VErgnVboRZU2e4Iz4LjNSRqe\/4rm\/6a4HAXDYWRqhUkjIv63dYUd3msNQYvzMkgdUG3lyvPSUSUxkgjLLkkix58UGhOy8g1AdVNuMi9YEQzE3CLaDru5rnFyffmsTjt59MJmQZWN\/fl3kPRLFKxfyl1jD6oR9gZp53D8\/QlH9M5om2kvYS3gOErzT1Sp3IKe3zHFYmhXeH2MDYscXmtS2l1Nzsyhs9kt9XOlkwTUAkhjqCF6XjUvbHakOeyjdLuh7gHTy3bhSGaj15tSdrCqdbRKXDgTpmrbHiDxnIEFBtUn26U61xAYtWTuwgqTJyuLV+CJwijtW1XtdcupjnJp7o3pAey0AoigWO6jVkdUUNxybDLuZF9rtiA9V6MQaqeD8zF84laQe9XEK7yqQHtJvkhi9NtWe2TUm\/mE64cHLmJi7OUWNIIw00PUdbZTmh6iOavPMH9NreICi7MSCCcWBk7C6wZBkGj8O6QfNVxG2BlqprzS\/MMEAJTUFNu4w5Kf\/Yp3GVYUincQ9UX367+q7UDD1+ReGPyaclPPf0V\/2To\/l6gEUT+wNEYUOxBoYNzOEfYJhJfiuDx8arKoVzdC8eqfEuSEg1+A+igb15Z2rZW3QlHOFf1rPIpPVJgHW8FYlvWGT82JfxIkEciW7z1gr0jow2qn6uT622rMQt1dCkQMSSgg7u6AvYr+TGOHXcUdprmjpZNKlCEHsAnFU9PfODgwdokLpazIoOaYALuZf7+jfok8Y5V8poOeOfuK3LAC1OHI3PVo9N0E05LXIGOYEVpctGk3WD6VmcifOPImfPoKt3XwxM1CkWDq1RDtvG431vV3VCGf5d\/Dp+kY8U\/P7vZKj9K0oKFq9sGfEoAjNxErU6hqaaUAKMxsd9ewqfeozgx\/DLpCIYKrJBl7RaoYWMByY0hg10+IxUHeNMfgDwYHwU\/iFreByvAnuUysKdrMueKzeeYV127UQpMNpPfr3f1LrrSCV2c9E+K8zghlpub0ZNw7HpGK5mh75KTg6Bub6k2OiXEwCvmiA0QOu+pEdgYK6XL72SKK4mhvgARuOxU0repuwBcQRYlDKZP1wlY8NqqT4HzCn0Q4Y3sgX9zANNwndClqxNbdlbr9ted\/9cZtG233im\/j954wm8\/KFP3wEVVDAI\/rkf+ytbQvKhe2ASXl0Q4lu\/pfV02B+TVOvBlSeJbm3ksq3v8+qjZ\/Q9JSR3wtn9CjXp2j\/nIHgK+Znt\/w40oZGWdjUYCHmRw7eNdL6YSZA56FLEDndCCJDAl1yGCEW40Cvh9+g34tPoDRzdOpsvZPluTDx\/uuEmReGk9gux2UOTroXJ8yYH\/4MOgoRqpkEz0UsouTvFLLw==","iv":"f6d13af0c4d50b14434c0895a6f6c0c0","s":"9a60637832dd68f4"}
Share your thoughts. Click here