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Feb. 28, 2026
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Food and beverage

LVMH’s Hennessy Cognac signs deal to become official spirits partner of NBA

February 10, 2020

France's Hennessy, a LVMH brand, is one of the best-selling Cognacs worldwide. Image credit: Hennessy France's Hennessy, a LVMH brand, is one of the best-selling Cognacs worldwide. Image credit: Hennessy

 

By Mickey Alam Khan

LVMH’s Hennessy has signed a multiyear deal to make the Cognac brand the official spirit of the National Basketball Association and its affiliate franchises.

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  1. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
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  3. Global demand for luxury hotels outpacing supply: JLL
  4. Jumeirah scripts hospitality story in ‘Our Flame’
  5. Belmond partners with fashion designer Thebe Magugu
  6. IHG introduces Regent Spa concept
  7. Prada taps ‘Re-Nylon’ profits to resource environmental education
  8. Top luxury campaigns of 2024: Mercedes-Benz, ‘Defining Class since 1886’
  9. ‘Sculpting the Soul’ unites Lamborghini Fenomeno with contemporary design culture
  10. Capri Holdings fills CFO, COO role
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