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Food and beverage

LVMH’s Hennessy Cognac signs deal to become official spirits partner of NBA

February 10, 2020

France's Hennessy, a LVMH brand, is one of the best-selling Cognacs worldwide. Image credit: Hennessy France's Hennessy, a LVMH brand, is one of the best-selling Cognacs worldwide. Image credit: Hennessy

 

By Mickey Alam Khan

LVMH’s Hennessy has signed a multiyear deal to make the Cognac brand the official spirit of the National Basketball Association and its affiliate franchises.

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  1. Park Hyatt crosses into London’s residential market
  2. Loewe presents creative directors’ debut collection at Bergdorf Goodman
  3. Coty shakes up board, announces resignations
  4. Natalie Portman leads cinematic Tiffany & Co. HardWear campaign
  5. Marriott’s Luxury Group launches artist residency program
  6. Patrón teams up with filmmaker Guillermo del Toro
  7. Nespresso turns to pop star to lead next campaign
  8. Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury
  9. Agility Research & Strategy is 2021 Luxury Market Researcher of the Year
  10. Zegna unveils expanded global sustainability initiative
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