Food and beverage
February 10, 2020
France's Hennessy, a LVMH brand, is one of the best-selling Cognacs worldwide. Image credit: Hennessy
By Mickey Alam Khan
LVMH’s Hennessy has signed a multiyear deal to make the Cognac brand the official spirit of the National Basketball Association and its affiliate franchises.
{"ct":"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","iv":"f531505fc41e1caeccfd9cc0409d9801","s":"47f042007a7256f9"}
Share your thoughts. Click here