Food and beverage
February 10, 2020
France's Hennessy, a LVMH brand, is one of the best-selling Cognacs worldwide. Image credit: Hennessy
By Mickey Alam Khan
LVMH’s Hennessy has signed a multiyear deal to make the Cognac brand the official spirit of the National Basketball Association and its affiliate franchises.
{"ct":"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","iv":"15e62246cc682e9089ee612dea0c4af5","s":"8eb3e0372e925173"}
Share your thoughts. Click here