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Multichannel

Maintaining the luxury image across all social media platforms

September 27, 2012

 

By Rachel Lamb

With social media becoming an increasingly important tool for high-end marketers, brands need to ensure that this strategy is as seamless as possible across all channels to achieve the maximum luxury experience.

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  1. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Harrods announces key leadership appointment
  4. Audi propels Santa into the future with electric sleigh
  5. Lamborghini heads to French Alps for women-led driving series
  6. Exclusive Resorts purchases Inspirato for $59M
  7. Diptyque plays with the surreal in holiday tale
  8. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
  9. Louis Vuitton introduces Visionary Journeys Seoul
  10. Armani, Chanel kick off inaugural Architectural Digest tablet edition
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