Luxury Daily
The authority in luxury news.
Dec. 19, 2025
  1. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  2. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  3. Matches plots second act under new ownership
  4. Coty earns ‘A’ score from CDP
  5. Raffles, Christofle premiere exclusive dining experience
  6. Kering loops France’s Ardian into Fifth Avenue investment
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  9. Luxury Women to Watch 2017
  10. Dior, Rizzoli to release book on Lady Art project
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Mandarin Oriental exec: Treat Twitter as independent social channel

October 22, 2012

 

By Tricia Carr

NEW YORK - A Mandarin Oriental executive at the Luxury Interactive 2012 conference last week said that marketers can strengthen their Twitter presence by treating the platform as a venue to reach uniquely engaged consumers and provide them with tools to make the brand message part of the larger conversation.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  2. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  3. Matches plots second act under new ownership
  4. Coty earns ‘A’ score from CDP
  5. Raffles, Christofle premiere exclusive dining experience
  6. Kering loops France’s Ardian into Fifth Avenue investment
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  9. Luxury Women to Watch 2017
  10. Dior, Rizzoli to release book on Lady Art project
VIDEOS
More Videos

MORE IN Internet
Estée Lauder Cos. taps Shopify for ecommerce overhaul
Saks Fifth Avenue scales AI-powered voice assistant
‘Gen Z is looking to reconnect with the world around them’: Pinterest
Tod’s links My Gommino collection to digital passport program
LVMH invites Paris 2024 fans to visit new digital gallery
Hublot wraps immersive online watchmaking experience



RECENT ARTICLES
Laura Burdese to succeed Bulgari CEO
Ennismore picks Bangkok site for first-in-region SLS Residences
Burberry, EssilorLuxottica renew licensing deal

US luxury car market expected to double in next decade: BCG
With ‘My Call,’ Rémy Martin finds meaning in new milestones
Matches plots second act under new ownership