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Internet

Mandarin Oriental exec: Treat Twitter as independent social channel

October 22, 2012

 

By Tricia Carr

NEW YORK - A Mandarin Oriental executive at the Luxury Interactive 2012 conference last week said that marketers can strengthen their Twitter presence by treating the platform as a venue to reach uniquely engaged consumers and provide them with tools to make the brand message part of the larger conversation.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Ennismore picks Bangkok site for first-in-region SLS Residences
  3. Exclusive Resorts purchases Inspirato for $59M
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. For high-end fashion brands, wellness is the ultimate luxury
  6. Luxury Women to Watch 2017
  7. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  8. A new vocabulary for luxury: The nine archetypes defining its future
  9. Chanel unleashes ‘From Dream to Reality’
  10. Estée Lauder Cos., Jo Malone launch AI scent advisor
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