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Mandarin Oriental exec: Treat Twitter as independent social channel

October 22, 2012

 

By Tricia Carr

NEW YORK - A Mandarin Oriental executive at the Luxury Interactive 2012 conference last week said that marketers can strengthen their Twitter presence by treating the platform as a venue to reach uniquely engaged consumers and provide them with tools to make the brand message part of the larger conversation.

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  1. Rosewood Hotels introduces gender-neutral parental leave
  2. Chanel makes ambassadorship with model Bhavitha Mandava official
  3. Farfetch spotlights Mexico City in spring/summer campaign
  4. Saks Global to shutter more store locations
  5. Mercedes-Benz celebrates International Women’s Day
  6. ‘Choose your own drive’ film from Lamborghini honors International Women’s Day
  7. Air France stitches product story into fashion-forward campaign visuals
  8. Berluti lights up Shadow sneaker
  9. St. John Knits promotes Mandy West to CEO
  10. Fashion prepares for challenging year ahead: BoF, McKinsey
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Mercedes-Benz celebrates International Women’s Day
Saks Global to shutter more store locations
Chanel makes ambassadorship with model Bhavitha Mandava official