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Fragrance and personal care

Marc Jacobs casts up-and-coming It-girl for spring beauty spot

November 18, 2016

Kaia Gerber for Marc Jacobs Beauty, spring 2017 Kaia Gerber for Marc Jacobs Beauty, spring 2017

 

By Staff reports

Marc Jacobs Beauty is proving the apple does not fall far from the tree with its casting of supermodel Cindy Crawford’s daughter, Kaia Gerber, as the face of its latest campaign.

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  1. What packs more punch: unknown models or celebrity endorsements?
  2. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  3. Dior dives into French Riviera with escapist fragrance
  4. WatchBox looks for growth in editorial integration
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Taj Hotels celebrates #WeTime in content-driven campaign
  7. Gucci studies connection in spring/summer 2025 campaign
  8. Laura Burdese to succeed Bulgari CEO
  9. Exclusive Resorts purchases Inspirato for $59M
  10. Dolce & Gabbana's new Light Blue ad virtually indistinguishable from previous efforts
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