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Feb. 8, 2026
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Apparel and accessories

Material connections underscore Loro Piana’s fall/winter 2024 campaign

August 21, 2024

The campaign is shot by Italian-American photographer Mario Sorrenti in Scotland. Image credit: Loro Piana Italian-American photographer Mario Sorrenti shoots the brand's fall/winter 2024 collection at Inveraray Castle in Scotland. Image credit: Loro Piana

 

By Amirah Keaton

Italian cashmere label Loro Piana is memorializing the motifs as it celebrates its centennial in Scotland.

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  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. Qatar Airways, Art Basel kick off partnership in Doha
  3. Aston Martin loops Breitling in as global watch partner
  4. David Yurman selects finalists for inaugural $50K design grant
  5. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  6. Secondhand watch market stabilizes in 2025: Chrono24
  7. Lamborghini deploys brand showroom in Egypt
  8. Ralph Lauren turns to TV to spotlight Olympic fashion
  9. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
  10. Dolce & Gabbana debuts Devotion fragrance film
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