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Jan. 17, 2026
  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  3. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  4. Ralph Lauren seats new board member
  5. Patrón takes over as official tequila sponsor of Grammy Awards
  6. Marriott’s Luxury Group signs on as partner of US SailGP Team
  7. Fendi launches Lunar New Year pop-up in Shanghai
  8. The hidden cost of retail bankruptcy for luxury consumers and brands
  9. Top luxury campaigns of 2025: Burberry, ‘It’s Always Burberry Weather’
  10. Top luxury campaigns of 2025: Glenmorangie, ‘Once Upon a Time in Scotland’
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Apparel and accessories

MCM travels ‘from Munich to Mars’ for fall/winter 2024

September 27, 2024

Beginning during the summer, new chapters of the advertising series dropped each Thursday afternoon until late September on Instagram. Image credit: MCM/Jeremy Liebman Shot and directed by acclaimed American artist and photographer Collier Schorr, the marketing initiative's episodic approach stands out. Image credit: MCM/Jeremy Liebman

 

By Zach James

German luxury brand MCM is taking to the stars in its latest seasonal endeavor.

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  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  3. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  4. Ralph Lauren seats new board member
  5. Patrón takes over as official tequila sponsor of Grammy Awards
  6. Marriott’s Luxury Group signs on as partner of US SailGP Team
  7. Fendi launches Lunar New Year pop-up in Shanghai
  8. The hidden cost of retail bankruptcy for luxury consumers and brands
  9. Top luxury campaigns of 2025: Burberry, ‘It’s Always Burberry Weather’
  10. Top luxury campaigns of 2025: Glenmorangie, ‘Once Upon a Time in Scotland’
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