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Feb. 7, 2026
  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  3. Champagne Telmont earns Regenerative Organic certification
  4. Estée Lauder Companies raises full-year outlook
  5. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  6. Aston Martin loops Breitling in as global watch partner
  7. Kering Generation Award X Jewelry returns
  8. Qatar Airways, Art Basel kick off partnership in Doha
  9. Versace hires Pieter Mulier as chief creative officer
  10. Louis Vuitton ambassador Zendaya joins Monogram anniversary effort
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Apparel and accessories

MCM travels ‘from Munich to Mars’ for fall/winter 2024

September 27, 2024

Beginning during the summer, new chapters of the advertising series dropped each Thursday afternoon until late September on Instagram. Image credit: MCM/Jeremy Liebman Shot and directed by acclaimed American artist and photographer Collier Schorr, the marketing initiative's episodic approach stands out. Image credit: MCM/Jeremy Liebman

 

By Zach James

German luxury brand MCM is taking to the stars in its latest seasonal endeavor.

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  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  3. Champagne Telmont earns Regenerative Organic certification
  4. Estée Lauder Companies raises full-year outlook
  5. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  6. Aston Martin loops Breitling in as global watch partner
  7. Kering Generation Award X Jewelry returns
  8. Qatar Airways, Art Basel kick off partnership in Doha
  9. Versace hires Pieter Mulier as chief creative officer
  10. Louis Vuitton ambassador Zendaya joins Monogram anniversary effort
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