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Dec. 15, 2025
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Apparel and accessories

MCM travels ‘from Munich to Mars’ for fall/winter 2024

September 27, 2024

Beginning during the summer, new chapters of the advertising series dropped each Thursday afternoon until late September on Instagram. Image credit: MCM/Jeremy Liebman Shot and directed by acclaimed American artist and photographer Collier Schorr, the marketing initiative's episodic approach stands out. Image credit: MCM/Jeremy Liebman

 

By Zach James

German luxury brand MCM is taking to the stars in its latest seasonal endeavor.

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  1. Luxury Women to Watch 2017
  2. Capri Holdings closes Versace divestiture
  3. Dolce & Gabbana debuts Devotion fragrance film
  4. Legendary architect Frank Gehry dies at 96
  5. Moncler returns to the slopes for Grenoble campaign
  6. Ruinart reveals annual Carte Blanche creative collaboration
  7. Gucci revisits archival looks in pre-fall campaign
  8. US lowers tariff on Swiss imports to 15pc
  9. Dior reinvigorates Miss Dior with latest floral romance
  10. Lancome to secure spokeswoman Julia Roberts for $50M
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