Research
May 1, 2023
Contrary to popular belief, men spend more money in the face of economic crises, according to the latest findings. Image credit: Hugo Boss
By Emily Iris Degn
Global consulting firm Deloitte is making the argument for replacing “the lipstick index” with “the bourbon barometer.”
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oeXmMHCC0dqYcb3KgQ1\/JkyHTWAPx8brkW4YBid5sv6N5wrVwnAdJ0y4JWn6fqNCFLVYUaP5Y5c3ajx5YG6F2x\/bIIRUzG6dZAhHnUmd8GW\/ewPUkPvLdRv3W9xUJfVvUJBGxegkSXPW\/acyGFuZIfnc6VQu7t7aj4TwD6tlrhz0YoWk2A2Z\/0gHrYUYXn+JBU6IPVNNvi8H9R7wsBnLI9hocowN4enBDIMb0GhFD17yTGgIfPRp\/4StsD73132AOaJcugHfHqOf1a1mxvz\/SVCYD6sj09FHg\/L1z6YIukqq8oIYXO7WhFkPRLlSN9b4aL5x+FHBZsoag7A\/IaFPjd4NST5NAYiIR4duIetAelMHwkaGACgSQyZ2n8gyO\/ki+F8kOOutd\/+J0bE2d1xsf5\/vX6+oZgeFPDVk9JIZuEP5dc2Hz+9avJG8AZjunZIkRxKDdZ0Z3wL1SqpDgBYokg0aGZBgxRwVmNAbXqchIXkHGJKC+9581Ma3KumA3HQy2PVhptUXZsBShddalLFqa6GEn8mWlYu4NzBAG\/MjW7WwY90BML2NW6+mbwYA8xpJlPxuJihX7ubekJD9u0bDNLug4Lny96CKX0JjxQo+V6CuWWVVWDme3GmgB1OuhU9OvviANEaVCet8\/bSlRE56VS6eBhsUd6YMrVxTXRVItPba2a0tBWQd+4LYRipVBpeKFBN7UWHtQL9Xk+iJR2qgGuEZB0NY1ifz5XaAINuZmN6MwxotdgshCxd\/+ZbhU7syamPLHZwYKBP5ldaDVwlq1ayMlMzntnSkkz1iXPfR4CcKKjblj39G4XVgQMhQeyvpXCYRJk+85wQtBMFZVkZnM6UJUERcCrReAMSfunTxqubkufzBHmobHeIOp\/mfN\/akFWjqA7JSCLkSXu9uXFfvWtK0pYoau9YwUjTYZGtRt4snl7nEVT2YLR5OMndLo9IChvqrLXsniwcFDwpfZbY3nb\/3OrgMiHSnv4MtEshQb80BgSepErLEg\/v9VdZ+Ctgvuv7STtOEihLK+Eo+lKL9GOMdvWq2hpVDWDoyZKwMCAl7eJhq1KOZ\/wLloLNd4HP6ilcV7hZods\/SwiGECuoEF6SBHfHawKA9cInTQK1fWA1iI3dcxf38CnXLQVKfsdRsHBLfENTG\/mneZsWs43WoGYFd734AiK\/5IyvrU6XZewoltr3VbI0lZpMM9Kkb9yH1MCSoXJbtnwYPusEZ4BS7y29i896lT9hZzm0ZwCgYmS1qRO2aXoZgFiKDpzTZet8xHawUKGUIZXI+WNqiYJcUOXSYvTKRLudVOURolp6MtmSBIXJ6SfIeWm8HD+oGxFb+cR11AyF0s+dTtpNjIiTPuM3bM8sMnr5vICcWnExtnfxjlXrI+Kudl3RXljHmzlF9\/r5RsAGkJ4RpZZbHOW5eqNKEbPA4J4P7duXQdzY3xEU3HE89eLwvLGbbQ8raOo1aXL3xzrNhAN9Onz0H6XVc8K1ZVNX6yb0UBIncMilaalkR4Ljuv5dlmGL5MKwOaP5p5k4wRZZNRW9CSU3civRIqTHnssEwa0k+WyZGBqj2RL7MdwLbIYQLJG\/SBoApAc7\/UagIAJKGnJ3W8jQeCRy7OBCjywMO4PbQsUlvWO7SdyYNqTQymmCKN+ryYCInOW7jTbaKImujeEmh3uwaAZh46y3zQcPZm2rFJIf6oZvu\/9nrr2xz0Y9OQv0KRWwi+46sontFA0BiUjze9YirSLxRb7GG3779LsBMKf6B2pxhW7Ys2Kl+74jfw22DfFNTYCQFdjebhtKed\/yfRYepDPlZeN3xUzJ3g8V1VtDLYiPwrAIwHv5kk6YlN594iGjPbcs9i+7Vs2oO8vzBgtTFLpyTIhqkwyVoXY0LhSWCz2aF8xo1dse8RBAHB8kXzvongAJCgpHwD5gSknLbSlwFPMbXXHyjwI+Lh4JmbOw+8ALI4r23u7yUjkTZN3eI3nha33bYtfD61MiDDLWfNqvaIDzuE96skU6aY0mF69l8l\/FhUcci\/npWLh3nLqV5PzEE3qsy+8KYH7+9y\/iNEVl0gcgGWfmZ4xVwzWawzHWOOPuVRAzyCMqo\/bZ6L+UpOa2oFW9yZVR+zAN6Z2DAwA4W+AkxoO\/ZIhWWoLK5L5kfg6X4nly4Ns2sCFFPiwTBjD4GvibvxoZ3L1HoKlgtSHSAi\/qD7O4V\/XNNVIjR1xO\/VENCzo6577Lp8Ch\/oUj8rvUb8hvQuinNl47ar7b3o0HqhaSvKQOza0JBpjr4ZBIgvdd+mY4zaduZVwE1yYcdXXTzh\/yuFyX8dSC\/Rw6b1zyPWp4rmvOHNGE6gEMSK6C6eSgjFofsVNpnvmU+t6jQxLrg409u6+lr8IugRFrgjhCsdfd7K9xJ1z5\/QP\/urv69gKxzMtiJZPEuFaAvT8exK4B8t2jaYzoICi7n7vlQhJ8zT5S6XIN7Wiir0qgqNFDNbut7K8pIwI0vlhf1vm1nCqE0YKPIZdE6sHBOnY63zjzd8ZNheWYTfa4mao4qQTK15zB5jqmeo7SZTXCYNdYQFkYzmTQPTO\/wlr45o+UuQ\/JF7PLyVllW++p9QA3CZifVZ2rbrT\/y5JKZaNVHhjOQ4uN5oycs8JvK1+CPHtjl+U9+GB5n4++XAnvAOA2aK+nZwOpgi4WT1blwVR7V6ez5gSi6w6E9+PzkKFDVGydHOg6rcFT8OkVpQskpiK6nxANsnzgDQPp9iX\/UkoTlsVYRnkfk94NTY9qHQMqeiz+lKEtxAi3i1wK1HKRlodkGYsL7F1H\/lWEkrzRzoCHeHOPX0TRNv9TDmGppaBBV+kAGwPZa9tMoCfHWrCeRWI5J8RQlnRrFwVBWxEaVhBHWMB2khDRgqFwF0vn\/44Bb3vxUZ8MM4dpUY8s+kL1zAgDeKUz8Ia114qCwCUF4yN5nhuuNerGgmm1ruMUa1hro3SQ9h1hREIhfzD7afpABFS90wV5j9CCEx022JwzCyZmLKiFGEq5lbhgpZNRKQSKA23SQEUYi5vXuGQVywY8X4\/gaqpqnZnwbHURQdpwDCneCbX8+FdMPSXLINkvUF8wRoMyf8E8bUcXUJ0BBW3cVJUbBW5i9uRocp4euj73hgqhF5RWQqmUnPQ44m+FaSnXp2gpQICdWiv6QeRDJDHu241ZiL0hNZ7fKsQ2wFR7vwBnVQtdxqVY\/aaAGx7689B8TO3pHcptbtXYOu5Or0+L\/2cqhDFF9ezuHeae2glXnIYwBblLh1RxhOLik\/sJ4zFCKl\/BQoaRAf59A1\/YXMm1stmPgUDNNCKRTfltR2aqwFmm13yEy0Z8PbVM8vsprJLn\/jAZfLcZFfm3DkNEH3jxJh0b5noUuYxEFAaeDD7wbsRcs793J+JkMh9ohJCCbcOpZHKudHSpAVvz54Y0tG5Kq\/ws+5HaIEy1RcR9fP9LL+EVG8WboYtluSeenZOtm7ifjfX+XK50RdBkn2xMgdG7CxtYXcnoM\/cXsDcdtdjmKP3K0VkRspjf1CsXNJ\/q8RXEeFxr2Ij4BqelsWFvANlhmeaP7L+J31HuThRYEfRV5H0piHAiWBKixICljXt40mFbjqfGWXcFVrtzJOVi7v8BCUm60f7Zxq30coh296RKRkSwebbIHOEtc6TnzcMbzR\/L6+olZM1XQwNVpVE50aKQj3cSYPUixNTHsq3bsvvl38m\/E2+db9ytlv7JN2\/WQ269rjbfweN3mag2KLY9uGw4OQw2NnAbTSL0SUFXWtJCkmkMZvA+rfv8upRQAs6hAUxL9ytQcYYIzw5MUlrTobPwDyHuLVcp7GgKMrj9OLkKrIKZkLf7Z538LmfCWfD1uxTTFMIUVYfG5Tq67f5ILWNVxCEUV1mLKTUv93LrHzYdMkWz36qzTLIkQeGQ1EeWwJojTfbWtDKmLM6baH8uyQ85Ytnu\/GDYTYcv1OS1XxO4IO3ZYsY8Q\/pnq87W2HwrVtmFNmIxsPVYFsM+vd3rP0u17j\/s\/KBYT34O+QsQsHmTmGGwkDuc7aiEu1PDE5Y2zVRsU8cDEeroGZmHMSP7\/RgoNvLFMiEQ\/eDDtDMmUpnT4Voo892AAbm8nmrkPm0fVY+hhlCQYJa8VFX0Oyfs1pzRiH0z5v15m76jieicRreki7riTOJ3mx7gIYh6L\/vfJjaPfSjZW04GdZWtrom9bHgVD\/jitJjiysq\/ONr8BkEP+uLIoIMuGNyDIx\/NESevRGLmyX7VJvAsVd+16QusyoI30NGid9wBJ6AbVCGgZ\/MvNBU6eeU0+UoK3VYKIklwoRUohL3\/zR2hILPHMRU7kRghMgKb6jHzC+ZQmFCi\/INQmEB3NbED4k7z640rN5tKnDD9CVPIf9TqkysXsjLB6w0gm03Fq\/ykEH8T7VKeIrJnNtKwx4DGRoxQQmSQTcOlQ+zrjSVoxl4YjqXiHamv9XwL6i0WjHcRw118GozhEppVO0BxGlVJ5cCc\/MlvBl7+ppH\/tZvkGgzKl5Goe\/bP9x+Rzhpp0VFemSk3jlo29GAAGyuczjwbIrwLFpBTnyziYxWJHU7ZcAUNlkJpUO1wnKta\/OtvRQPwDtPjpv4N9hUitFJVed2G3EreE8hAY9OvOP1rISdOjBUgToSqb1XVWSIaBDcjhFCgJmD+qYWIyJV5k1sge8JMzPqAI7lMuekit\/p9o8Y\/bDMcwq2iGKTI1gSEHnDLsEDP\/w08lsDPh2KHyTTkMM1\/LI3KR+lzhtl15Ns8JMMkNgDPBxxzQYQZ2o8XhmvbYd3ApXhrdIgLUUwxuNI3yOv\/zrEodAlM8QojmhJh6BQlSf41UVoEbxdGIYH38Pwyz6MH1w6Wx1IQB013KfjhzxYMRqyKeIbRJv9csFqDsCDB1Y6TVnVUdJIGWjB3Gn5zqe20tXCdA+YS9Zqrv8kbgJeFENvUJWE+YU4YsUOwjrB+wFcSeTmLj8mDMZNBTgo3qDLJWuok\/8c9RCn1Pl70gjtkWXjpOH4KhQZn+aF2fbprJU8F+XEIhN8UVXqOFee+EdP6nSba8PGeSMXg09CNQdWqCbcDEAo6yIztzl50un0zdXzNKqxEDBl922xogTsGDMl1Rrjx9WqrDkIp6HvNhb0FER8YwUMOAACDPYsN0I1uYxvDU9r05qTB+\/PUaNa39XnFVLVgwSiTdEcQ8xxPbUA+PUwic2Qj4yOMwtkbaqVw12pSMgLf8jLpfYV898JwEQf9jEonoWD2ueHhYQ75i7iOVw+EWeq1jTMEpYSVPSAnkn7xnwaAD07kXtprWEhUrSDyuukNixLdto4yVNEdI1p0NT3W11jFBxBmmwL50jnJdpwW+h+69gCOdV3FbeDOHwYx1EassZqzyvho53tzUIQUa1Kc+cUg2gH9kWxBQW76TxBfpmwyBx75AhE24RrLSYSf6e6tNzKogQCGD56cuP\/WpfPPrQpy46VySWyKUJL5TwB6Mf3zG0G3Bqr8YQU1krW7xQJhOlhnYHRCKTk=","iv":"7e4853133bf08a99d30bb7e59872335d","s":"018cdf67ff8c0d22"}
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