Research
May 1, 2023
Contrary to popular belief, men spend more money in the face of economic crises, according to the latest findings. Image credit: Hugo Boss
By Emily Iris Degn
Global consulting firm Deloitte is making the argument for replacing “the lipstick index” with “the bourbon barometer.”
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IxZBXTwcvNKyBu6p5clMhSt4qnz14jBSl5SD5v9yIIluF0zqKXRLXQKHrutMYkCh9Yly24mwRGfCY7kR30ukysr4szaF91JyYAPJumOKke8cO85F+Vq+mxieAb18MEwlxyxRHCudRjFXab\/L1+LlXywC9Qdq1wLqaRFPVu3E2UpHceZEC6qT0J16Ae6VLXax7bu2jO0Q2VLBU6ftKBSyE6Mqm1vRVKXESJdi7dPyjz2QW4D8QDlhDvDz4OgkoCFnELlYBE8v6tjWV80B6GHepO3xl1rS7WYU\/zE842d9qDAvBXuptTtqR\/42aeJd8ph14c6hbEH+RXph3NvAJir41VWZey6AO\/bKgLru5P7x8LqtS2I631y8lbq3h4MfakO6BwGFb1KD7EHQWQEKT34insRmT9GoBdvrxODmm5N6zQzUrwhG2yE+EOdyG5CVD8c\/YOuXbGjxQaWHQuMemS0hi4dE68CmNGxusd4Vi\/t7I2nGvdyLbg+igHZOZNI\/DKBnm+O19xblJ3c8XtSDClNBjFb1cUl88qmnfG1gG+ym\/vEz6TYar7HVvs2rEEM461XpJ\/Ng1ibTnL\/tWMYlwHcQZC3zabpO50BcLWO\/5RMWYX34pCovMjP6B1I0yxuJZSk8YcrYqUHSR1s8hURVJSJ1FNJ27+6885i2Tf+Qme3fzbHUTgpmRHRTLZKwElqPKNlidbxe8ErM912+M+PjQ7Sf3kJifyXfFHzKUD3Lf02FNUaZw257riP9sQXlOs\/BCcW8FUkIPe2+lRzW\/Gu4crjaZbvCvtW9viedbKBZu7JX8d67ohf6Vl7vOwiJ6Lqc7KVxV2CkWDUpNf3+wrlZ6KDOF930lz3TMJsxiKBKLSPqN+KQ0w1EI8ecDAszKuASDX9MlI+f7d33zJeLI0E7L4AlDTeq145XBIvlPlHuicktfC60Yxb5EyO\/dL3mMhA2jW0Vsy2xWwaqfANItI4HmBmdX7kPbZ4TcLAenwLLvGy4Xw7JG1bNHVwh6DQUD6Dl10qJeov4Rdrprd\/ip5rDKzA\/OthdxL02kVBVxaCwebYHI2tUmSyzK0vYDdpWWHX2W3uIC5d5zM4Ogy0dFbaHq\/GuEXQL33g2gcPMI0TGWLW6fr12TLpkDt64sTXsQNKdVthlqga87VRaDf5NqW3\/Bj\/XEx024\/IArx\/UIDB2wdia8nsM2pzfzpvCcT036WTSvmIofbFm2w7ows1SsTHWM8mLhCt0orR+O5\/sMVFg3\/8zZOf97tcrisB5x3LyNCg16X2T4G3gVth0FLRAiBxFgEf+eFJOnDMvJkAmZQfXmUAwu7zRE\/lwBwwkDmlOwY30PehunkWJ7Mr3O0uF9ka0zgzofnOJD7dlvc5n9L21+YcKqjYpSy5YolzniJZs1DAAR0W4309hQijH6XUe3izAePSmFh\/pKAx9ILjkaDsWk7AanWS8Qhpfxnqs5\/FeNj69+DUkvTkzm9gNfW6E1Od+q71\/t75hxM9ls\/wB5FeaoZuuWeE\/mOvuidgCyvDcyv05e8lHaXNsg8psGYamhgC5CBTid9mZz0lhvAPl9149aAxEim3pCfXqUNoQ+Kr1oNgxxxdF54FL2B1fBFBjcSYipgziqW+BJyci3c6QcPtkN5CIhUY958GvQ8Q4UF\/q6NamFUzrxW3RfTeFkE8l4xJ84xOL\/PGKBacF5yx\/Yr\/UuubuCoEMOPH\/NNoEKRks1PKo8L18Rr0JXJzY4d14zMX2tptve473kvXW6DEHb5S6YrPSOEBLU7gdFWUM3fvBlj3S5nf8\/LFlVjQojf6y+eNRuFqLZuLhngGqTeI7mVKlQ54EiaEBH8VCIQsyYG2JucKJ9Tl\/edUxrUX\/yh4CdACXx8kONEXhg+k9AIetZJUa61Z8QHnAkBLyD99wUScvaKl+hdXsCFmuJsqsUa2CrfrNMjHpo3UXqVIsR\/PulZVTHP3EH73SeF5Ed2PUw3MjgVXtBdSK6e59TFdbgZJtttRZ+4D2oP82b\/sbdV6LdGfGSGjiIfIUu+RGSgTmGOamXvFRVKlKFbLWfFe63h\/snlo+jePlOWrm+O6g1mBsSMDW+2OfUtey26BMjGafWD8mmOUzMLX\/kfhMxLvR6rFt9JzPV4xBlH2LeWzRbNJmIWmzrOPsN1jpipigP0hAVPjMTjPqu0C8H\/1h9Es\/Vpu\/oA\/S3sgIVimz5Ip+fxlSfHfevnqJ0\/UPEnDuVtX44xiRgC\/4Vj0P90b1BBegJeNoHWa7279RAVB8rMEoEs1XY9iMUFuQ3T3OEezSAyjfGKCxTtLBfGRse0d4JmW3gtejh0cX3fEGtXO6GYM8tz5lZUFWx7dcIjmACCC9BOnWma+SPbXwmrJkAPc33DrBsln\/VCW9VVxcN+UVXCjHk013O7wljXhC35PYVGJLeK34QgtC1obx2wab56cKGzkyMbannH7I0dOGLz+nKR5ELWzw5znWN0x3H56Q0QSeY3t1472H0uczffdakIC4cQbiGiLhLwR\/iZzH3PGBusgcnN1mYCWHY5Mr4uAL3Y5PG7BdNo5FhGPbNuXNBa4CTa6kdXnSunpvD8ipP5eHV\/qEDKQIPO0Q5v7KsKoR8OQXHfiL0++0SehbjM4nny\/u4HE5m4zlxHA38bvSnTm3AX5VRnT93OVPXBqVDQ9dXwwrwiWuyQfoeOVdf27OomG46ImlrQ7iRQKkwDjbaDzLc3HOv6hBAekXIvWoNSECt5fS+ba0Jr4J\/DkN6AoD2\/tuiR2xjVO65bTR1fwfVAgWNU30spICZmarEJvfbmNEC3H1y03KNnZ5FdvboGo4tBf1Hci\/6+WGoyAj7Zqi8CvTnBSX\/gQEg4ov75EZRoSsOG2ItMIV4DxSzB23PeotkNPlQIB1LquBdUOR+4wITXFHlE4TTmBXyIK9f+8e4FiQ+Gd8zYgCArMmm36Huhj9pJWHpgwsE3I4PoPrq4qeA+pCs\/zVNniHIDoYQi+QrS4qdHcZM\/Ufbm+iDv70iiKfFxBSPRNY902pu7ijb5x5JA5cBWBBawOhmYkupoU4\/3\/VY0Dy0SonW77c+T0GKcvPQMuLFI\/MvaL7i68AvxkKuvyww2L+SI1NV98NbIoCRiakTF9BACoZvS4qmM9vJ2TJMerg6\/PDlo\/rb3Jt5YAu1OSz1dF4rTt8M2ryt473r3CgFH8IUyCCPVBau6K4oZ2sjG1TXyVYAco95gn8rq1zcyI1q0yLtmkUkGSbuadsrzy6ZHfd9TVWZ4MZS13CSsafrbZNQMjg0y2YxglQ7sD3OJIHHK+ybHv5RJbYhT59k541fNN0SoV8WsWX5PVnW82T3r5kwk6hD3H929JV90uz\/QnWlyqZIXx13G\/84lNCfvnc9XD9nG1Yix9luef6q3ucR4DUZvSLEbNCWxnsa+0dVYSNWLzWq9LCwT8zI9d9scOnaJ5oe\/q6nUR6vvF8ThFhWQ+WrkJfwJ4hTK6BU9RyfCeD+9jiJPNZWBKcpLCjz\/7YP0hYnEQHjiUnBbtas0eHWnc6EsskrPbRhCQt8vYqqPeOi4MCNN8kCQWllBxO9O0FFn9tQauW4BQl7uTAtrDU9ccbEoCzRYQWOZL1HJXSwzsSP8tWMw9gTWFBqAGYFn9ia3sGne+GxY2P6cQH6pwVqE46DtDpkVqFJb9Xts8eQhnOa1ezgK59rAmwGLfMUVNri3LCR5CfvMfv4YUzsl8zQbl7xyq64XU1bpGY3XqlQF1BA4\/K18sR5jT3NpD56sSUEAuWfHXGDa6LFvN\/XAd\/DI4Uw5H6fu8AmgMDGrrHWszFioTDjsKVIHdcb3RkHP+0e4DezOdhNWgsn1TVZEPZyD533Y3+qICe+3EzFwHZYg3igiSvDd+MvVNMPk0X\/qUrIIbF7BIdIWEaOidQNCRwLCQijFg+9fqj1lR5JX2BeDgKdUudpHnrGesvuCG9xX8zGamJMus8Qy\/i21h5pVUEJQnCm1d4C4lkKKGySSU+T9M6ynfVtn3GCqw954FCa54BhCmaGBha\/AE3CS4zYynD1Bs\/i4IMjL7da2gIvKj0pf4vIxhMs8po2xM8+rjagDBgSxid16rBqMZT1ZPE4ZwcRn4TQYqhcZ6Yff0KFMa9oHLTq2qFXJdXbbf0Y98+lZ1UAnEDGX7WduTJj61qQ+ImyeFZ\/hTOtGal4mVrJwuuyY8kEWIlPq8QGALMSdHLaAJXM73ITyUj3vm0ZNs+fhHRzxwKuEUyYaBhEuz5G6XLppMnjsyrcYnNjxUnz7u6zfPvLhMFor6D5IOCNYpjheSJbh4MKa1jiHutss4+5j3cXJTNxE74HpOjUMKY2Uwxn\/qVHdftXam8K20FOE0B0XZRyq9CPoNqKcWR1lQhqnld3RZVJw1mjMt49OWve7RNkHODhM4NudPMHOH8QWMgc\/vqmsV5JGgpVrz\/nMYviN2xrkPOMKiD6Tzal42AtfENma0yyXf37KPs5G9kRw4NpoTsRiPWb+8FHrc5BBK0DyBuc0eqghTEXf7ha1ZOqg0Q9EjaOjYEMf4x\/NaW190FBn71T2j7Ez8DHbGthgsDdUCJlIrpOUpR8jh67VhSfRtAxwUBJZ9BKhjuHAQ+n8vthMGQnZPU4+0XlSpz4UIKbgpyQ5DPE0jl2Vmg0OpnwghpYducrOnHIIZ6zqIKKshvBBmW4c+kndbSgg\/x1YytI8R1hY2IrRbQ0OcsUgSd9\/vzMYXbD2GaOX8DdBwf6yYM+OpNxWRQUi73Se6U\/GCphu5QnyYfxkHCtwQ5K\/y9VzqD+VeU7ApFYujnFn82pzDsr5G3d\/AsIWBcC35hXZurPrvhRW0d0Tzcc1GI\/dTpf9326rf+XEANrtGdR\/oaT4cIgjFGSItScFVi9QSaefX1PlQn\/g14QIYgcgGAgI12XnUaOZ6opAnISRbwbP8U6mzLMwdJI1\/jLIZoHVZfZp3H2Y0lc6sgMBaoPXsP+8PA4iHJa6pBKscV7d+SRMiA5d7GFvxEiq7zkjd2iXRsRtHPDRyBIG74sBShT1VQShnHYs4WheEvO2+VbJI1Cou1LOgtjMFSazW3zZZgo8qIxTz1OSkjQ3jnoqHUl36H97Mt\/FjuuawA\/\/tgjlgOnAmwzAXqTY1oYI\/7h+CO\/LSFhklA51p\/coqsY\/mGOtUJsqcwSOSL1dhPaJSC5XNWflLi9yzkcUMNDksXcJgGp1P\/aOHyxbPszqSBExe1T307ZM0tVQfENsdqy++SfAZwxAYkOxYH3gvEZvpLtodlvK707tgTaCXar6H2FWG04z3eonq1Qouh0BLLsMeK7kG5B9ETQIr5PlpJl4UByh7ltpetH\/MX1ygPFNXudCjiaflvuV4gA21uAFSL+Aoh60u30d7YgTZuE4WU5Y5bSSr+jbxTIG+5MuveOZ+4YmmPBuFqzke239peb3PYy51aLrbNK6zXM\/tl4Qn4A7bIT3zNtNIYqF3S3\/5\/0cky86KRreygsSo8DHfkzOKJ7DPf4=","iv":"f3c8a5d10cd3ed0679d465af24fbcacc","s":"718ab3b4104d4866"}
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