Research
May 1, 2023
Contrary to popular belief, men spend more money in the face of economic crises, according to the latest findings. Image credit: Hugo Boss
By Emily Iris Degn
Global consulting firm Deloitte is making the argument for replacing “the lipstick index” with “the bourbon barometer.”
{"ct":"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","iv":"6639f8c7b0dce8a641f53e9044620c0c","s":"ed21e01e6c6d75a5"}
Share your thoughts. Click here