Research
May 1, 2023
Contrary to popular belief, men spend more money in the face of economic crises, according to the latest findings. Image credit: Hugo Boss
By Emily Iris Degn
Global consulting firm Deloitte is making the argument for replacing “the lipstick index” with “the bourbon barometer.”
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","iv":"efa626a793db596659afd72b87abe0d0","s":"394ed464aa4f2f29"}
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