Research
May 1, 2023
Contrary to popular belief, men spend more money in the face of economic crises, according to the latest findings. Image credit: Hugo Boss
By Emily Iris Degn
Global consulting firm Deloitte is making the argument for replacing “the lipstick index” with “the bourbon barometer.”
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","iv":"2494aaff425856557ff009760e4d742d","s":"824bb58701d4121e"}
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