Research
May 1, 2023
Contrary to popular belief, men spend more money in the face of economic crises, according to the latest findings. Image credit: Hugo Boss
By Emily Iris Degn
Global consulting firm Deloitte is making the argument for replacing “the lipstick index” with “the bourbon barometer.”
{"ct":"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","iv":"c922332d070ca6a0994ff5a42316a90a","s":"b8972c6735712ec8"}
Share your thoughts. Click here