Research
May 1, 2023
Contrary to popular belief, men spend more money in the face of economic crises, according to the latest findings. Image credit: Hugo Boss
By Emily Iris Degn
Global consulting firm Deloitte is making the argument for replacing “the lipstick index” with “the bourbon barometer.”
{"ct":"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","iv":"716fb8636c396f0c388e76998fc91e3a","s":"7f39a76d63ea1345"}
Share your thoughts. Click here