Research
May 1, 2023
Contrary to popular belief, men spend more money in the face of economic crises, according to the latest findings. Image credit: Hugo Boss
By Emily Iris Degn
Global consulting firm Deloitte is making the argument for replacing “the lipstick index” with “the bourbon barometer.”
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","iv":"e40102bcaf23467ef61f34ab8001c341","s":"bc40a598cf579c8c"}
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