Multichannel
April 28, 2011
By Rachel Lamb
Mercedes-Benz is backing its entire year’s marketing strategy around the release of five new vehicles, which is one of the biggest years for product launches that the brand has ever had.
{"ct":"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","iv":"1a73981f59a2311bca62845cf2c229bf","s":"79ce9fc3ba798259"}
Share your thoughts. Click here