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Multichannel

Mercedes-Benz reveals ambitious plans for first Super Bowl advertising initiative

January 18, 2011

 

By Elizabeth Zelesny

Mercedes tweet race logo

Mercedes-Benz revealed plans for an initiative that leverages the virality of Twitter to power four race teams to the Super Bowl, during which the carmaker will advertise for the first time.

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Gucci drops see-now, buy-now Primavera edit
Burberry releases ‘The Trench, Portraits of an Icon’
Silversea previews five signature spaces within The Cormorant at 55 South