Multichannel
January 18, 2011
By Elizabeth Zelesny

Mercedes-Benz revealed plans for an initiative that leverages the virality of Twitter to power four race teams to the Super Bowl, during which the carmaker will advertise for the first time.
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","iv":"6fd575fb0a1b43f9f71e74f314385450","s":"615a84eca1d711cd"}
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