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Multichannel

Mercedes flaunts in-car technology platform via multichannel campaign

August 29, 2012

 

By Tricia Carr

Mercedes-Benz USA is pushing the mbrace2 connectivity system, now standard in its 2013 model range, via a television commercial that premiered during the US Open and a soon-to-follow digital and social media campaign that will likely reach a tech-savvy audience.

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  1. The Macallan hosts exclusive residency at Rosewood Baha Mar
  2. RH opens Detroit showroom
  3. Versace announces exit of Dario Vitale as creative director
  4. CFDA bans fur from New York Fashion Week
  5. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  6. Deloitte sees BFCM shopper turnout climb, Gen Z drives momentum
  7. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  8. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  9. Audemars Piguet goes global with new boutique concept
  10. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
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