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Multichannel

Mercedes flaunts in-car technology platform via multichannel campaign

August 29, 2012

 

By Tricia Carr

Mercedes-Benz USA is pushing the mbrace2 connectivity system, now standard in its 2013 model range, via a television commercial that premiered during the US Open and a soon-to-follow digital and social media campaign that will likely reach a tech-savvy audience.

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  1. Louis Vuitton honors past in luminous holiday narrative
  2. Regulations, supply chain risks push brands toward next-gen materials: BCG
  3. Kering, Shanghai Fashion Week partner to support emerging creatives
  4. Bentley producing world-first luxury SUV
  5. Audemars Piguet goes global with new boutique concept
  6. Hermès opens first Nashville boutique
  7. Breitling focuses on femininity, revamps Premier line
  8. Worldwide-exclusive Rick Owens edit lands at Bergdorf Goodman
  9. Belmond announces Paris to Amalfi Coast train route
  10. American Express rolls out experiential series at F1 Las Vegas Grand Prix
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