Luxury Daily
The authority in luxury news.
Dec. 11, 2024
  1. Luxury Unfiltered: When brands fall spectacularly short on client service
  2. Estée Lauder Cos. opens Belgian biotech hub
  3. Moncler stocks exclusives at new flagship in London
  4. Samaritaine debuts festive ‘Winter Garden’ installations
  5. Versace Eyewear campaign heralds style, self-expression
  6. The 1916 Company recruits basketball player Tyrese Maxey
  7. Accor teams with space exploration company Orbite to forge new frontiers in hospitality
  8. In search of cachet, luxury brands double down on Design Miami
  9. Loewe circles back with Kyoto-based ceramic studio Suna Fujita
  10. Fortnum & Mason highlights heritage through expedition sponsorships
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Mercedes strengthens sports ties through multichannel Roger Federer campaign

August 17, 2012

 

By Rachel Lamb

German automaker Mercedes-Benz is strengthening its tennis sponsorships through a new television, social media, event and print campaign starring 2012 Wimbledon Champion Roger Federer and the 2013 GL-Class.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: When brands fall spectacularly short on client service
  2. Estée Lauder Cos. opens Belgian biotech hub
  3. Moncler stocks exclusives at new flagship in London
  4. Samaritaine debuts festive ‘Winter Garden’ installations
  5. Versace Eyewear campaign heralds style, self-expression
  6. The 1916 Company recruits basketball player Tyrese Maxey
  7. Accor teams with space exploration company Orbite to forge new frontiers in hospitality
  8. In search of cachet, luxury brands double down on Design Miami
  9. Loewe circles back with Kyoto-based ceramic studio Suna Fujita
  10. Fortnum & Mason highlights heritage through expedition sponsorships
VIDEOS
More Videos

MORE IN Multichannel
Lexus, Universal Pictures partner to promote ‘Wicked’ film
Hearst introduces AI-backed advertising tool
First-ever global Zacapa campaign hits billboards, broadcasts this month
LVMH employees help rewrite resale rules with ‘Heristoria’ concept
What can luxury learn from Ferragamo’s latest fashion experiment?
Dior goes full throttle in Kim Jones-designed gaming debut



RECENT ARTICLES
Versace Eyewear campaign heralds style, self-expression
Follow @LuxuryDaily for the latest in luxury news
Luxury Unfiltered: When brands fall spectacularly short on client service

Samaritaine debuts festive ‘Winter Garden’ installations
The 1916 Company recruits basketball player Tyrese Maxey
Moncler stocks exclusives at new flagship in London