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Sep. 19, 2017
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Multichannel

Mercedes strengthens sports ties through multichannel Roger Federer campaign

August 17, 2012

 

By Rachel Lamb

German automaker Mercedes-Benz is strengthening its tennis sponsorships through a new television, social media, event and print campaign starring 2012 Wimbledon Champion Roger Federer and the 2013 GL-Class.

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MOST POPULAR
  1. Jewelry's investment option status outshines classic cars
  2. Luxury Interactive sees connected experiences as binding theme for Oct. 16-18 show
  3. Day's wrap: Tag Heuer, Hinckley yachts, Tom Ford, Glenmorangie, Four Seasons, Loewe and Bentley
  4. Thomas Pink answers most-popular query on Google
  5. Matchesfashion's app adds shoppable, curated daily chatbot-style program
  6. Luxury Women to Watch 2018
  7. Vacheron Constantin begins vintage-theme Instagram feed
  8. Britain’s Newby vies for US hospitality, retail partners for its luxury teas
  9. Sephora, Net-A-Porter, Nordstrom ranked as leaders in personalization innovations
  10. Stephanie Watine Arnault - Luxury Woman to Watch 2018
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