World’s leading luxury business publication
Aug. 17, 2017
  1. 89pc of millennial women prioritize authenticity in luxury goods
  2. Dior, Sephora get brand love boost from millennials
  3. How can luxury brands tap into the back-to-school season?
  4. Register now for the Women in Luxury conference, New York, Tuesday, Sept. 26
  5. Rosewood weaves together different lifestyles for latest campaign
  6. Vogue provides insider access in 360-degree supermodel series
  7. 3 takeaways from the Tiffany verdict against Costco in misuse of marks
  8. 8 high-end shopping malls sought out by luxury brands in China
  9. Galeries Lafayette, Aston Martin, Accor and Chinese ecommerce - News briefs
  10. Chinese influencers have evolved from content creators to ecommerce vehicles
The News and Intelligence You Need on Luxury

Subscribe today to access all of our content

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Mercedes strengthens sports ties through multichannel Roger Federer campaign

August 17, 2012

 

By Rachel Lamb

German automaker Mercedes-Benz is strengthening its tennis sponsorships through a new television, social media, event and print campaign starring 2012 Wimbledon Champion Roger Federer and the 2013 GL-Class.

To read the entire article, please subscribe or sign in
 
LATEST HEADLINES
MOST POPULAR
  1. 89pc of millennial women prioritize authenticity in luxury goods
  2. Dior, Sephora get brand love boost from millennials
  3. How can luxury brands tap into the back-to-school season?
  4. Register now for the Women in Luxury conference, New York, Tuesday, Sept. 26
  5. Rosewood weaves together different lifestyles for latest campaign
  6. Vogue provides insider access in 360-degree supermodel series
  7. 3 takeaways from the Tiffany verdict against Costco in misuse of marks
  8. 8 high-end shopping malls sought out by luxury brands in China
  9. Galeries Lafayette, Aston Martin, Accor and Chinese ecommerce - News briefs
  10. Chinese influencers have evolved from content creators to ecommerce vehicles
VIDEOS
More Videos

MORE IN Multichannel
Alibaba looks to bring automobile buying to vending machines
How can luxury brands tap into the back-to-school season?
Smythson looks to Vogue for travel know-how
Jaguar saves citizens from Boring and Dull with the F-Type
W magazine enhances print’s fixed plane via September issue AR activation
Craftsmanship, talent and education in luxury – Luxury Memo special report



RECENT ARTICLES
89pc of millennial women prioritize authenticity in luxury goods
Subscribe now: $12 for 12 weeks
Amazon delivers near-instant gratification in speedy service

Vogue provides insider access in 360-degree supermodel series
Rosewood weaves together different lifestyles for latest campaign
Google invests further into machine learning for app install campaigns